In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing.
He shares the latest research on the motivations behind consumers' choices and...
Знаменитый отраслевой эксперт Джуст Ван Дерен вскрывает причины успеха Minecraft, Fortnite, Pokemon Go, Angry Birds и других культовых проектов игровой...