With a few minor niche-adaptive variations, the 7NC Luxury Cruise is essentially generic. All of the Megalines offer the same basic product. This product is not a service or a set of services. It’s not even so much a good time (though it quickly becomes clear that one of the big jobs of the Cruise Director and his staff is to keep reassuring everybody that everybody’s having a good time). It’s more like a feeling. But it’s also still a bona fide product — it’s supposed to be produced in you, this feeling: a blend of relaxation and stimulation, stressless indulgence and frantic tourism, that special mix of servility and condescension that’s marketed under configurations of the verb “to pamper.” This verb positively studs the Megalines’ various brochures: “… as you’ve never been pampered before,” “… to pamper yourself in our Jacuzzis and saunas,” “Let us pamper you,” “Pamper yourself in the warm zephyrs of the Bahamas.”
The fact that contemporary adult Americans also tend to associate the word “pamper” with a certain other consumer product is not an accident, I don’t think, and the connotation is not lost on the mass-market Megalines and their advertisers. And there’s good reason for them to iterate the word, and stress it.
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This one incident made the Chicago news. Some weeks before I underwent my own Luxury Cruise, a sixteen-year-old male did a Brody off the upper deck of a Megaship — I think a Carnival or Crystal ship — a suicide. The news version was that it had been an unhappy adolescent love thing, a shipboard romance gone bad, etc. I think part of it was something else, something there’s no way a real news story could cover.
There is something about a mass-market Luxury Cruise that’s unbearably sad. Like most unbearably sad things, it seems incredibly elusive and complex in its causes and simple in its effect: on board the Nadir—especially at night, when all the ship’s structured fun and reassurances and gaiety-noise ceased — I felt despair. The word’s overused and banalified now, despair, but it’s a serious word, and I’m using it seriously. For me it denotes a simple admixture — a weird yearning for death combined with a crushing sense of my own smallness and futility that presents as a fear of death. It’s maybe close to what people call dread or angst. But it’s not these things, quite. It’s more like wanting to die in order to escape the unbearable feeling of becoming aware that I’m small and weak and selfish and going without any doubt at all to die. It’s wanting to jump overboard.
I predict this’ll get cut by the editor, but I need to cover some background. I, who had never before this cruise actually been on the ocean, have always associated the ocean with dread and death. As a little kid I used to memorize shark-fatality data. Not just attacks. Fatalities. The Albert Kogler fatality off Baker’s Beach CA in 1959 (Great White). The U.S.S. Indianapolis smorgasbord off the Philippines in 1945 (many varieties, authorities think mostly Tigers and Blues) 5 ; the most-fatalities-attributed-to-a-single-shark series of incidents around Matawan/Spring Lake NJ in 1916 (Great White again; this time they caught a carcharias in Raritan Bay NJ and found human parts in gastro (I know which parts, and whose)). In school I ended up writing three different papers on “The Castaway” section of Moby-Dick, the chapter where the cabin boy Pip falls overboard and is driven mad by the empty immensity of what he finds himself floating in. And when I teach school now I always teach Crane’s horrific “The Open Boat,” and I get bent out of shape when the kids find the story dull or jaunty-adventurish: I want them to feel the same marrow-level dread of the oceanic I’ve always felt, the intuition of the sea as primordial nada, bottomless, depths inhabited by cackling tooth-studded things rising toward you at the rate a feather falls. Anyway, hence the atavistic shark fetish, which I need to admit came back with a long-repressed vengeance on this Luxury Cruise, 6 and that I made such a fuss about the one (possible) dorsal fin I saw off starboard that my companions at supper’s Table 64 finally had to tell me, with all possible tact, to shut up about the fin already.
I don’t think it’s an accident that 7NC Luxury Cruises appeal mostly to older people. I don’t mean decrepitly old, but I mean like age-50+ people, for whom their own mortality is something more than an abstraction. Most of the exposed bodies to be seen all over the daytime Nadir were in various stages of disintegration. And the ocean itself (which I found to be salty as hell, like sore-throat-soothing-gargle-grade salty, its spray so corrosive that one temple-hinge of my glasses is probably going to have to be replaced) turns out to be basically one enormous engine of decay. Seawater corrodes vessels with amazing speed — rusts them, exfoliates paint, strips varnish, dulls shine, coats ships’ hulls with barnacles and kelp-clumps and a vague ubiquitous nautical snot that seems like death incarnate. We saw some real horrors in port, local boats that looked dipped in a mixture of acid and shit, scabbed with rust and goo, ravaged by what they float in.
Not so the Megalines’ ships. It’s not an accident they’re all so white and clean, for they’re clearly meant to represent the Calvinist triumph of capital and industry over the primal decay-action of the sea. The Nadir seemed to have a whole battalion of wiry little Third World guys who went around the ship in navy-blue jumpsuits scanning for decay to overcome. Writer Frank Conroy, who has an odd little essaymercial in the front of Celebrity Cruises’ 7NC brochure, talks about how “It became a private challenge for me to try to find a piece of dull bright-work, a chipped rail, a stain in the deck, a slack cable or anything that wasn’t perfectly shipshape. Eventually, toward the end of the trip, I found a capstan 7 with a half-dollar-sized patch of rust on the side facing the sea. My delight in this tiny flaw was interrupted by the arrival, even as I stood there, of a crewman with a roller and a bucket of white paint. I watched as he gave the entire capstan a fresh coat of paint and walked away with a nod.”
Here’s the thing. A vacation is a respite from unpleasantness, and since consciousness of death and decay are unpleasant, it may seem weird that Americans’ ultimate fantasy vacation involves being plunked down in an enormous primordial engine of death and decay. But on a 7NC Luxury Cruise, we are skillfully enabled in the construction of various fantasies of triumph over just this death and decay. One way to “triumph” is via the rigors of self-improvement; and the crew’s amphetaminic upkeep of the Nadir is an unsubtle analogue to personal titivation: diet, exercise, megavitamin supplements, cosmetic surgery, Franklin Quest time-management seminars, etc.
There’s another way out, too, w/r/t death. Not titivation but titillation. Not hard work but hard play. The 7NC’s constant activities, parties, festivities, gaiety and song; the adrenaline, the excitement, the stimulation. It makes you feel vibrant, alive. It makes your existence seem noncontingent. 8 The hard-play option promises not a transcendence of death-dread so much as just drowning it out: “Sharing a laugh with your friends 9 in the lounge after dinner, you glance at your watch and mention that it’s almost showtime…. When the curtain comes down after a standing ovation, the talk among your companions 10 turns to, ‘What next?’ Perhaps a visit to the casino or a little dancing in the disco? Maybe a quiet drink in the piano bar or a starlit stroll around the deck? After discussing all your options, everyone agrees: ‘Let’s do it all!’”