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Walking is a little dreamy also. There are constant slight shifts in torque from the waves’ action. When heavy waves come straight at a Megaship’s snout, the ship goes up and down along its long axis — this is called pitching. It produces a disorienting deal where you feel like you’re walking on a very slight downhill grade and then level and then on a very slight uphill grade. Some evolutionary retrograde reptile-brain part of the CNS is apparently reawakened, though, and manages all this so automatically that it requires a good deal of attention to notice anything more than that walking feels a little dreamy.

Rolling, on the other hand, is when waves hit the ship from the side and make it go up and down along its crosswise axis. 33 When the m.v. Nadir rolls, what you feel is a very slight increase in the demands placed on the muscles of your left leg, then a strange absence of all demand, then demands on the right leg. The demands shift at the rate of a very long thing swinging, and again the action is usually so subtle that it’s almost a meditative exercise to stay conscious of what’s going on.

We never pitch badly, but every once in a while some really big Poseidon Adventure—grade single wave must come and hit the Nadir’s side, because every once in a while the asymmetric leg-demands won’t stop or reverse and you keep having to put more and more weight on one leg until you’re exquisitely close to tipping over and have to grab something. 34 It happens very quickly and never twice in a row. The cruise’s first night features some really big waves from starboard, and in the casino after supper it’s hard to tell who’s had too much of the ’71 Richebourg and who’s just doing a roll-related stagger. Add in the fact that most of the women are wearing high heels, and you can imagine some of the vertiginous staggering/flailing/clutching that goes on. Almost everyone on the Nadir has come on in couples, and when they walk during heavy seas they tend to hang on each other like freshman steadies. You can tell they like it — the women have this trick of sort of folding themselves into the men and snuggling as they walk, and the men’s postures improve and their faces firm up and you can tell they feel unusually solid and protective. A 7NC Luxury Cruise is full of these odd little unexpected romantic nuggets like trying to help each other walk when the ship rolls — you can sort of tell why older couples like to cruise.

Heavy seas are also great for sleep, it turns out. The first two mornings, there’s hardly anybody at Early Seating Breakfast. Everybody sleeps in. People with insomnia of years’ standing report uninterrupted sleep of nine hours, ten hours. Their eyes are wide and childlike with wonder as they report this. Everybody looks younger when they’ve had a lot of sleep. There’s rampant daytime napping, too. By week’s end, when we’d had all manner of weather, I finally saw what it was about heavy seas and marvelous rest: in heavy seas you feel rocked to sleep, with the windows’ spume a gentle shushing, the engines’ throb a mother’s pulse.

8

Did I mention that famous writer and Iowa Writers Workshop Chairperson Frank Conroy has his own experiential essay about cruising right there in Celebrity’s 7NC brochure? Well he does, and the thing starts out on the Pier 21 gangway that first Saturday with his family: 35

With that single, easy step, we entered a new world, a sort of alternate reality to the one on shore. Smiles, handshakes, and we were whisked away to our cabin by a friendly young woman from Guest Relations.

Then they’re outside along the rail for the Nadir’s sailing:

… We became aware that the ship was pulling away. We had felt no warning, no trembling of the deck, throbbing of the engines or the like. It was as if the land were magically receding, like some ever-so-slow reverse zoom in the movies.

This is pretty much what Conroy’s whole “My Celebrity Cruise, or ‘All This and a Tan, Too’” is like. Its full implications didn’t hit me until I reread it supine on Deck 12 the first sunny day. Conroy’s essay is graceful and lapidary and attractive and assuasive. I submit that it is also completely sinister and despair-producing and bad. Its badness does not consist so much in its constant and mesmeric references to fantasy and alternate realities and the palliative powers of pro pampering—

I’d come on board after two months of intense and moderately stressful work, but now it seemed a distant memory.

I realized it had been a week since I’d washed a dish, cooked a meal, gone to the market, done an errand or, in fact, anything at all requiring a minimum of thought and effort. My toughest decisions had been whether to catch the afternoon showing of Mrs. Doubtfire or play bingo.

— nor in the surfeit of happy adjectives, nor so much in the tone of breathless approval throughout—

For all of us, our fantasies and expectations were to be exceeded, to say the least.

When it comes to service, Celebrity Cruises seems ready and able to deal with anything.

Bright sun, warm still air, the brilliant blue-green of the Caribbean under the vast lapis lazuli dome of the sky….

The training must be rigorous, indeed, because the truth is, the service was impeccable, and impeccable in every aspect from the cabin steward to the sommelier, from the on-deck waiter to the Guest Relations manager, from the ordinary seaman who goes out of his way to get your deck chair to the third mate who shows you the way to the library. It is hard to imagine a more professional, polished operation, and I doubt that many in the world can equal it.

Rather, part of the essay’s real badness can be found in the way it reveals once again the Megaline’s sale-to-sail agenda of micromanaging not only one’s perceptions of a 7NC Luxury Cruise but even one’s own interpretation and articulation of those perceptions. In other words, Celebrity’s PR people go and get one of the U.S.A.’s most respected writers to pre-articulate and — endorse the 7NC experience, and to do it with a professional eloquence and authority that few lay perceivers and articulators could hope to equal. 36

But the really major badness is that the project and placement of “My Celebrity Cruise…” are sneaky and duplicitous and far beyond whatever eroded pales still exist in terms of literary ethics. Conroy’s “essay” appears as an insert, on skinnier pages and with different margins from the rest of the brochure, creating the impression that it has been excerpted from some large and objective thing Conroy wrote. But it hasn’t been. The truth is that Celebrity Cruises paid Frank Conroy upfront to write it, 37 even though nowhere in or around the essay is there anything acknowledging that it’s a paid endorsement, not even one of the little “So-and-so has been compensated for his services” that flashes at your TV screen’s lower right during celebrity-hosted infomercials. Instead, inset on this weird essaymercial’s first page is an author-photoish shot of Conroy brooding in a black turtleneck, and below the photo is an author-bio with a list of Conroy’s books that includes the 1967 classic Stop-Time, which is arguably the best literary memoir of the twentieth century and is one of the books that first made poor old yours truly want to try to be a writer.

In other words, Celebrity Cruises is presenting Conroy’s review of his 7NC Cruise as an essay and not a commercial. This is extremely bad. Here is the argument for why it’s bad. Whether it honors them well or not, an essay’s fundamental obligations are supposed to be to the reader. The reader, on however unconscious a level, understands this, and thus tends to approach an essay with a relatively high level of openness and credulity. But a commercial is a very different animal. Advertisements have certain formal, legal obligations to truthfulness, but these are broad enough to allow for a great deal of rhetorical maneuvering in the fulfillment of an advertisement’s primary obligation, which is to serve the financial interests of its sponsor. Whatever attempts an advertisement makes to interest and appeal to its readers are not, finally, for the reader’s benefit. And the reader of an ad knows all this, too — that an ad’s appeal is by its very nature calculated—and this is part of why our state of receptivity is different, more guarded, when we get ready to read an ad. 38