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In fact, the dealers really return very few products. Disney’s gameplay is not new. It can’t hide from the eyes of the industry. They all guessed that the supply of goods will be deliberately stuck in the future, so they played the daily limited set tacitly. The store brings traffic.

"Waste! It's good now. Our production line has been closed. The Big Five cannot expand production because Disney does not really want to increase the order to ease the shortage, and we can't contribute to the sales of APLUS albums."

The clock was set back to January 1, 1999. Little Bronfman looked at the scene of the line on the TV screen and glanced at the vice president of Universal Music angrily. "The tacit understanding of the other four major players will not last long. Sooner or later they will be there. Disney’s order has been succumbed. In this situation, once APLUS’s new exclusive supply is released, sales will inevitably blow out! Look at your bad idea!"

"I..." The vice president was aggrieved and afraid to argue.

"What bad idea?"

Doug Morris walked in with a grin and rubbed his hands. He glanced at the TV screen and understood everything, but he didn't mention this, "Don't worry about these little things, boss, today is our big day, we are waiting for you."

"Ok."

Little Bronfman puts on his suit and walks out of the room with him to the press conference site.

Today, Seagram Universal Group’s acquisition of PolyGram is officially completed. There is no PolyGram in the world. Only Universal Music Group. When reporters saw him, they immediately pressed the flash. Doug Morris spurred other senior executives to applaud. Extremely warm.

In a better mood, he was sent to the center with ambition to take a photo with Doug Morris and other senior officials.

"As the world's largest record company, we will uphold the philosophy of dedicating the best music to our fans..."

He took out the manuscript paper from the inner pocket of the suit and began to give a speech: "I don't deny that the recording industry is facing a major crisis. When the traditional marketing communication model is under impact, we need an integrated marketing communication concept that adapts to the new market environment..."

"We also have the responsibility to fight resolutely against a series of market chaos, malicious speculation, piracy, Internet sharing, etc...This is the mission given to us by this era!"

"Everyone knows that my attitude towards the Digital Millennium Act is not my personal alarmist. Malicious sharing on the Internet will cause us more trouble in the future. Therefore, we have been engaged in a difficult legal battle. We need to take action in the short term. To better, it is more conducive to the jurisprudence of our record company and all musicians..."

"Welcome, Mr. Samuel."

At the same time, Song Ya greeted his accountant Samuel Di Piasa in the conference room. Yongdao, where he worked, had just merged with PricewaterhouseCoopers. It is now PricewaterhouseCoopers. His position has not changed, but his power has changed. increased.

"Welcome, oh, let me introduce you, Norman Zheng, our partner of Metropolitan Publishing Company in Asia. Also..., our partner in South America."

He introduced a Chinese, a Latino to everyone before the meeting, "Please sit down."

Standing at the end of the long conference table, he said loudly and forcefully to the senior executives: "This time my new project has encountered a lot of difficulties. I think it's time to announce on the first day of 1999. It will officially have its own issuing company, even if it will be very weak at the beginning of its birth."

"But our advantage is flexibility. We will adopt a partnership model in Asia, South America, and Central and Eastern Europe. We will continue to borrow Disney’s distribution resources in developed regions such as North America, Western Europe, and Benzi. We will cooperate with local powerhouses such as Samsung in some regions such as Silla. Company cooperation."

"We will pay special attention to the Internet sales model. We have established long-term cooperative relationships with some online distributors."

"This is not an ambitious challenge to the Big Five. At this stage, we only focus on solving the problems we actually encounter. Of course, we also hope to establish good relationships with other partners and strive to represent more record companies and The singer’s release..."

"Now I have one of our shareholders, Mr. Daniel Glass, the former president of Sony Columbia Records, to speak."

Under the gaze of the high-level staff, he smiled and applauded at Daniel, and gave the stage to the opponent.

"I am very happy that APLUS's new album has been widely and enthusiastically sought after and welcomed. At present, deliberate suppression by large companies will be our main enemy... But I am honored that our colleagues from Disney Records are also here, and we will join hands. This difficulty."

"In underdeveloped markets, rampant physical piracy is still an urgent problem...As for online sharing, I think fans can't always hold their computers to listen to songs, right?"

Daniel joked, and the attendees laughed at the right time, "They still buy physical records after they hear the music they like in front of the computer. This mode of communication is not necessarily detrimental to us. Data from our online sales partners shows that most customers buy Desire comes from the fact that they first listened to freely distributed songs..."

"I think this is our opportunity. Under the traditional model, the Big Five are already irresistible behemoths, but in new media and new channels, before the next century, there is still a lot of room left for us..."

‘Click. ’

At this time outside the conference room, in the audio studio of A+ Records, a technical nerd engineer found that everyone in the chat room was circulating a download link. He clicked on it, downloaded and installed, and found that it was a client named Napster. This software uses peertopeer, that is, end-to-end peer-to-peer computer network technology, P2P..."It is written in the client self-introduction item.

I searched for the boss’s song in the upper search box. The lower page refreshed countless songs with the same name. There is no need to find download pages or FTP sites on the Internet. He clicks on the top one, and the software starts downloading immediately. With a simple percentage progress, the numbers run very fast.

"Wow..." It was amazing, he sighed, and tried other songs, which were very convenient.

"Huh?" The network maintenance staff of A+ Records suddenly found that the company's external access had become stuck. He went to the computer room to check the switch.

"What's the matter?" the colleague asked.

"Nothing... I don't know what's going on, the number of concurrent connections suddenly soared so high." He replied suspiciously.

In Silla, in Sehan, which was spun off from Samsung Group for a few years, technicians are demonstrating a new walkman to the company’s senior management. "This is the MP3 player we developed. It can hold data files and play Songs in MP3 format are very portable, and the sound quality is not as good as that of CDs, but ordinary people can hardly notice the gap, and they will not be bothered by the vibration problem of CD players..."

The technician connected the small speaker and pressed the play button to demonstrate, ‘Wow, ah, ah, ah, ah...’ APLUS’s Cup of Life resounded through the office.

"boss."

"what is the matter?"

On January 2nd, Bronfman Jr., Barry Diller and others landed in Chicago on a private jet. A subordinate came to report, “Redstone’s Viacom just announced that it will spend 34.4 billion and CBS (Colombia). Broadcasting company) merger, the transaction will be completed by January 1st next year."

"Oh?" Little Bronfman looked at Barry Diller, and Redstone didn't deal with him either.

"It seems I am going to lose the support of CBS in public opinion." Barry Diller smiled lightly, "It sounds like it's not good news."