"Not so studious. I heard that they spent tens of millions in publicity expenses for Blair the Witch."
Yeremov smiled bitterly and shook his head, "Who would dare to use tens of millions of publicity resources to give a movie of such crude quality? They just won the gamble."
"Wtf?"
Song Ya was stunned, "How many millions? No feeling, just a while ago, everyone on the Internet was forwarding the discussion, and then the topic went out of the mainstream media, tens of millions? Where did they spend it?"
"It's still unclear. This is their exclusive secret. Now everyone in the industry is desperately analyzing their secrets. It seems to be very common. It is nothing more than to create a momentum in various online communities... Now it has been picked up and started to create a discussion atmosphere. There is a problem with his account, many of which are new accounts, and only talk about the witch Blair. Remember when we had a public opinion war with Oprah, the boss? At that time, Dile also got some fake accounts in the Amerika Music Forum to help You scold Oprah, I think it's a kind of technique."
Yeremov said: "Then they also bought some influential celebrities in various fields on the Internet. Not only Hollywood stars, but everyone is helping to spread the message of missing college students. The handwriting should be very large. So it caused a hurricane-like momentum in a short period of time."
"I asked Jenny and Rashida, they didn't take the artisan's money? They only posted it on their homepage out of pure concern."
Song Ya questioned.
Yeremov replied: "Ordinary people find that their friends are chatting, and everyone on the Internet is chatting. It seems that they are not fashionable if they don't talk about this topic... Then naturally they will be out of the circle." Yeremov replied: " The mainstream media finds hot news and are willing to join in the dissemination. As you know, at the turn of the century, mystic products such as doomsday, witches, demons, and zombies are very marketable."
"Ah?"
Song Ya opened his mouth, "hiss..." After a long period of daze, he suddenly took a breath and exclaimed in Chinese: "Damn! Isn't this the navy!?"
"what?"
"It's nothing."
Please remember the domain name of this book's first publication:. Web mobile version reading URL:
Chicago 1990 Chapter 1325: Knife like a god
[网]Chicago 1990 "No! No, no! I don't want to co-produce the Requiem of Dreams with some artisan film industry!"
In late August, Sloan and others participated in the opendiary IPO in New York, and Song Ya returned to Chicago. As the witch Blair North Rice's box office exceeded 100 million yuan, the outside world has also more and more in-depth research on it. The word'viralmarketing' "Sick marketing" is frequently mentioned by Hollywood media under review.
This extension of the word-of-mouth marketing model is not a new thing, but it is earlier, more active, and shameless than the honest word-of-mouth marketing strategy. The emerging Internet is its most important thing. Good platform, because there is no identity review, one person can register and control a large number of accounts, no one knows whether a person is a dog behind the computer! The cost of information bombing is infinitely low!
Song Ya's memory of the "Navy Army" that suddenly rose on the plane became clearer and clearer.
"Artisan Pictures thinks it has a unique secret to publicity and distribution? Ha! We can copy the big joke! No need for them to teach!"
The wealthy artisan film industry took a fancy to the film adaptation rights of Dream of Requiem, and found that it had fallen into the hands of a+ film studio after inquiring, so he came to the door to seek cooperation. After being rejected, in order to show sincerity, he also offered to share the witch Blair's publicity experience.
Pooh! Playing with the navy? Who teaches who is not necessarily true!
He was walking back and forth in the office with excitement, and at the same time he kept waving commands under his arm, with a loud voice, "It's just right to dance the three projects of my life! We can set up a team first, raise an account, and train the team! Three months in advance Begin to spread the pictures of the "flash-mob" activities on the Internet, the focus is to cover up and make people confused, so as to increase the degree of discussion! For example: uh...disguised as zombies and suddenly gathered to dance in Times Square, and then the news Use titles like "Zombies in Times Square, weird behavior", the more horrifying the better!"
"Keep an account?" Sloan encountered a knowledge blind spot.
"Just don’t make your online accounts look too fake. For example, those who spread the witch Blair in the early days, register neatly at the same time, and are completely inactive except for medical marketing topics. It’s too fake, so the artisan’s The technique will be discovered so quickly by the outside world!"
Song Ya patiently answered: "So to'raise', ask your people to prepare an account on this social platform, bring an avatar, fill in different personal information, register at a separate time, and occasionally participate in irrelevant online discussions. , Complain about personal life problems... and so on, you can understand."
"I probably understand."
Sloan, who is familiar with public relations affairs, immediately understood, "Wait, my man?"
"Well, the American music website acquired the Louise report. Those editors who are tabloid reporters understand this well. You can pick some of them to organize and set up a new department, and then recruit more employees who are familiar with various online communities, or Just go dig the Hollywood paparazzi."
The future is great, Song Ya rubs his hands in excitement, "Think about it, in addition to helping sell the box office, how important is the ability to create a disease-like Internet public opinion storm! There are many ways to play here!"
"Then what's the name of this new department? The medical team? And what does Litman Media do to help you sell the box office?"
Sloan looked at Yeremov.
"Don't be kidding me, my dear, what about the Internet Information Consulting Business Department? Yeremov will allocate money to you from the movie announcement budget, in the name of consulting fees." Song Ya persuaded: "No It will make you lose money. You guys are trying to experiment with the three projects of my life first."
"Who are you calling... forget it."
Sloan concentrated on thinking, and quickly inferred, "Then can this department take over external business?"
"Not for the time being, it's okay when everyone knows how to play this way."
Song Ya opened his arms, "There shouldn't be any barriers to this line of business. Everyone is learning from Artisan Pictures, aren't they?"
"Ok."
Sloan also felt a bit of a mess, and agreed.
Then just do it, "Yeremov, you avoid it first." Song Ya sent Yeremov away.
"Mr. Chairman."
3dfx has also made progress. Asa, the new CEO who succeeded the old boss McLaren, came to Chicago to report, "This is a prescription prescribed by cto Jim Keller."
"Oh?"
Just a genius chip architect cannot achieve Jim Keller’s current achievements. He is also a project leader and manager who is very keen on the industry and technological frontier trends. Song Ya took the document and found that this was almost Jim Keller. In the shopping list, men are only ruthless when they buy things. There are many dazzling lists on it...
"Is it understandable to buy a patent license, and spend more than 50 million dollars on a budget to buy a small company with only a dozen employees?" Song Ya questioned after reading it roughly.
"It's still related to patents. This company makes micro-signal circuits and has patents that we can't bypass."
Asaph said: "If Jim Keller envisions a new voodoo5 architecture."
Song Ya groaned, and then carefully looked at the document in his hand. This aspect was really a heavenly book, and he couldn't understand it at all. "What did Mark Anderson say?"