He first listed the Macintosh computer, iPod, and then said: "Today, we are going to release the third product of this level, a touch-controlled wide-screen iPod, a revolutionary mobile phone, and a breakthrough Internet communication. tool…"
"Today, Apple is going to reinvent the mobile phone..."
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Chicago 1990 Chapter 1516: Satisfied
When Steve Jobs took out the smart phone with all Daquan keyboards, which had only one key, and the futuristic iPhone, the audience was boiled.
Song Ya in front of the TV scratched his head.
According to Palm’s intelligence, Apple does have a huge secret team of at least hundreds of people working on developing new products. Rubinstein, the head of the iPod department, who left Apple not long ago, heard that it was because he was completely squeezed out by Jobs. Outside that circle, he left with anger.
It seems that the secret team developed the iPhone.
It is a pity that none of this information has attracted enough attention from him.
"Damn it!" he muttered to himself.
According to the enlightenment of Tianqi Image, he knows that the future mobile phone will look like this, but it is not sure whether it is first released by Apple. According to the analysis of the frequency of brand appearance in film and television dramas, he has always believed that the probability is Samsung...
In terms of time, it will take at least a few years for this type of smartphone to dominate the world, so Palm still has time, and Palm is also developing the same type of mobile phone.
Apple's speed also exceeded his expectations.
So at the last minute before the Disney shareholders meeting last year, Jobs chose to compromise and let Robert Iger, Staggs, and Pixar Animation voluntarily leave Disney and exchange shares with himself for patents, etc., which makes sense. He is the butterfly of the traveler. Wings make Palm have a large number of related patents, especially the appearance of BeatsVideo released earlier, Apple can't get around, Jobs can only trade.
It's a pity that the pressure from Jobs and others was great enough, and Disney's control is more important to them...
At that time, there was no way for Palm. In the field of smartphones, Palm was in the stage where its old rival BlackBerry, the emerging rookie Dopod, and the industry leader Nokia and other competitors were flanking from side to side. The barriers for this industry are getting lower and lower, with IT manufacturers such as Motorola and HP. After you save the hardware and buy a WindowsMobile operating system license, you can use their respective powerful channels to sell, and the market has become a red sea.
On the 3DFX side, the architecture designed by Jim Keller for the Voodoo graphics card at the time, the potential of stitching and patching was almost exhausted after so many years. It has been technically overtaken by NV. Another rival, ATI, is rumored to be acquired by AMD, and the acquisition was successful. ATI’s design and manufacturing capabilities should be leaps forward with the support of AMD technical support against Intel.
Because of the crash of XBOX360, the relationship between 3DFX and Microsoft has also froze.
So I felt that it could eliminate the hidden dangers of Disney as soon as possible, and easily switched to some Apple patents, which is a great thing for Palm or 3DFX.
Now let's look at... It's hard to tell whether the choice of trading with Jobs is a loss or a profit.
No, no... or Disney is more important. It is a super media and entertainment group that sells goods across Hollywood, the record industry, television networks, amusement parks and peripheral products.
The media industry has always been more important to him than the consumer electronics industry.
And after the patent exchange, Palm continues to follow the tactics and there is no obstacle.
I think should not be?
Song Ya was also not sure. He asked the Palm executives who watched the press conference together: "Can the development of our similar products be accelerated?"
"How easy to use full keyboard typing!"
CEO Jeffrey Hawkins is a loyal fan of full-keyboard smartphones, "Apple has done so many gimmicks, but in the end it is not about implementing the soft keyboard function on the screen, in addition to being beautiful..."
"Except for beauty?"
Song Ya rolled his eyes, "We are making consumer electronics products. Don't be so engineer thinking."
"There are no obstacles in the hardware. The touch screen gestures demonstrated by Jobs use multi-touch technology. Apple obtained the patent through acquisition. Microsoft also has a similar patent. A professor at New York University also used other technology routes to achieve the same function last year. "
Chief Technology Officer Dr. Su Zi said: "The key is the operating system. Apple has obviously developed a mature software ecosystem. We..."
The head of the operating system, Jean Louis Gasser, said: "Our PalmOS is no problem, it is smaller and faster."
"You have always controlled PalmOS too small. I admit that on the one hand, the storage space of early PDAs and smart phones was limited, which was necessary. On the other hand, the early Palm was not strong enough. In addition to some necessary functions, other software was handed over to the first. Third-party production is also a strategy that has to be adopted."
Stephen Ward, the chief operating officer of the IBM department, stunned him, "As a result, there is a huge gap between the aesthetics of the user interface and the iPhone that Jobs demonstrated. Use it and you're done. In order to control the software quality of third-party companies, you have made very strict regulations on PalmOS operating speed and security, and the authorization of development tools is very expensive...Many of these strategies are out of date."
"PalmOS does not have to compete with Microsoft and Apple on the PC operating system."
Beats CEO Donna Dubinski retorted: "I don't think it is a problem to do this on the mobile phone. If it is too big, how can the customized version take into account the use of the Walkman?"
"Don't always mention your Walkman Donna. There are so many mobile phones that focus on music."
Stephen Ward waved his hand impatiently, "According to Jobs' design, the iPhone will include iPod functions in the future, so in the future, smart phones will naturally include music phones, and users can listen to songs on their phones."
"Jobs? Haha, I know him, that control freak will definitely make the early mistakes of the iPod and pay the price for Apple's closed ecology." Let Louis Gasser sneered.
"They are too early for large-scale distribution, at least half a year." said Ryutaro Yamamoto, who is in charge of the supply chain.
"Stop arguing, we have to follow up with the iPhone anyway."
The interior of Palm is also full of little Disney who are collaborating and fighting for power. Song Ya hates to let Louis Gasser a bit more. This Frenchman is also very skilled in internal fighting, but for the time being, he has no idea how to deal with him and interrupt the quarrel. Refers to the TV, "It should be a while before this thing goes on the market, we must accelerate to catch up."
"That needs to hire more programmers, hundreds of people..." Jean-Louis Gasser said.
"Recruit, in addition, we need more support. The operating system should be open source and open source. Don't worry about making a small amount of money for authorizing development tools."