Выбрать главу

2 ADJ [ADJ n] If you describe someone as a marked man or woman, you mean that they are in danger from someone who wants to harm or kill them. □  All he needs to do is make one phone call and I'm a marked man.

mark|er /mɑː r kə r / (markers )

1 N‑COUNT A marker is an object which is used to show the position of something, or is used to help someone remember something. □  He put a marker in his book and followed her out.

2 N‑COUNT If you refer to something as a marker for a particular quality or feature, you mean that it demonstrates the existence or presence of that quality or feature. □ [+ for ] Vitamin C is a good marker for the presence of other vitamins and nutrients in frozen food.

3 N‑COUNT A marker or a marker pen is a pen with a thick tip made of felt, which is used for drawing and for colouring things. □  Draw your child's outline with a heavy black marker.

mar|ket ◆◆◆ /mɑː r k I t/ (markets , marketing , marketed )

1 N‑COUNT A market is a place where goods are bought and sold, usually outdoors. □  He sold boots on a market stall.

2 N‑COUNT [usu sing] The market for a particular type of thing is the number of people who want to buy it, or the area of the world in which it is sold. [BUSINESS ] □  The foreign market was increasingly crucial. □ [+ for ] …the Russian market for personal computers. [Also + in ]

3 N‑SING The market refers to the total amount of a product that is sold each year, especially when you are talking about the competition between the companies who sell that product. [BUSINESS ] □  The two big companies control 72% of the market.

4 ADJ [ADJ n] If you talk about a market economy, or the market price of something, you are referring to an economic system in which the prices of things depend on how many are available and how many people want to buy them, rather than prices being fixed by governments. [BUSINESS ] □  Their ultimate aim was a market economy for Hungary. □  He must sell the house for the current market value. □  …the market price of cocoa.

5 VERB To market a product means to organize its sale, by deciding on its price, where it should be sold, and how it should be advertised. [BUSINESS ] □ [V n] …if you marketed our music the way you market pop music. □ [be V -ed + as ] …if a soap is marketed as an anti-acne product.

6 N‑SING The job market or the labour market refers to the people who are looking for work and the jobs available for them to do. [BUSINESS ] □  Every year, 250,000 people enter the job market. □  …the changes in the labour market during the 1980s.

7 N‑SING The stock market is sometimes referred to as the market . [BUSINESS ] □  The market collapsed last October.

8 → see also black market , market forces , open market

9 PHRASE If you say that it is a buyer's market , you mean that it is a good time to buy a particular thing, because there is a lot of it available, so its price is low. If you say that it is a seller's market , you mean that very little of it is available, so its price is high. [BUSINESS ] □  Don't be afraid to haggle: for the moment, it's a buyer's market.

10 PHRASE If you are in the market for something, you are interested in buying it. □  If you're in the market for a new radio, you'll see that the latest models are very different.

11 PHRASE If something is on the market , it is available for people to buy. If it comes onto the market , it becomes available for people to buy. [BUSINESS ] □  …putting more empty offices on the market. □  …new medicines that have just come onto the market.

12 PHRASE If you price yourself out of the market , you try to sell goods or services at a higher price than other people, with the result that no one buys them from you. [BUSINESS ] □  At £150,000 for a season, he really is pricing himself out of the market.

mar|ket|able /mɑː r k I təb ə l/ ADJ Something that is marketable is able to be sold because people want to buy it. [BUSINESS ] □  …telling them how to turn their prize research projects into marketable products.

mar|ket|eer /mɑː r k I t I ə r / (marketeers )

1 N‑COUNT A marketeer is the same as a marketer . [BUSINESS ]

2 → see also black marketeer , free-marketeer

mar|ket|er /mɑː r k I tə r / (marketers ) N‑COUNT A marketer is someone whose job involves marketing. [BUSINESS ]

ma r|ket fo rces N‑PLURAL When politicians and economists talk about market forces , they mean the economic factors that affect the availability of goods and the demand for them, without any help or control by governments. [BUSINESS ] □  …opening the economy to market forces and increasing the role of private enterprise.

ma r|ket ga r|den (market gardens ) N‑COUNT A market garden is a small farm where vegetables and fruit are grown for sale. [mainly BRIT ] in AM, use truck farm

mar|ket|ing ◆◇◇ /mɑː r k I t I ŋ/ N‑UNCOUNT [oft N n] Marketing is the organization of the sale of a product, for example, deciding on its price, the areas it should be supplied to, and how it should be advertised. [BUSINESS ] □  …expert advice on production and marketing. □  …a marketing campaign. SYNONYMS marketing NOUN

promotion: The company spent a lot of money on advertising and promotion.