advertising: We need a bigger advertising budget.
PR: It will be good PR.
ma r|ket|ing mi x N‑SING A company's marketing mix is the combination of marketing activities it uses in order to promote a particular product or service. [BUSINESS ] □ The key focus of the marketing mix will be on price and distribution.
ma r|ket lea d|er (market leaders ) N‑COUNT A market leader is a company that sells more of a particular product or service than most of its competitors do. [BUSINESS ] □ We are becoming one of the market leaders in the fashion industry.
market|place /mɑː r k I tple I s/ (marketplaces ) also market place
1 N‑COUNT The marketplace refers to the activity of buying and selling products. [BUSINESS ] □ We need to test our strategies in the marketplace.
2 N‑COUNT A marketplace is a small area in a town or city where goods are bought and sold, often outdoors. □ The marketplace was jammed with buyers and sellers.
ma r|ket re|sea rch N‑UNCOUNT Market research is the activity of collecting and studying information about what people want, need, and buy. [BUSINESS ] □ …a market research company.
ma r|ket sha re (market shares ) N‑VAR [oft with poss] A company's market share in a product is the proportion of the total sales of that product that is produced by that company. [BUSINESS ] □ Ford has been gaining market share this year at the expense of GM.
ma r|ket te st (market tests , market testing , market tested )
1 N‑COUNT If a company carries out a market test , it asks a group of people to try a new product or service and give their opinions on it. [BUSINESS ] □ Results from market tests in the U.S. and Europe show little enthusiasm for the product.
2 VERB If a new product or service is market tested , a group of people are asked to try it and then asked for their opinions on it. [BUSINESS ] □ [V n] The company uses the simulator to market test new designs. ● mar|ket test|ing N‑UNCOUNT □ They learnt a lot from the initial market testing exercise.
ma r|ket to wn (market towns ) N‑COUNT A market town is a town, especially in a country area, that has or used to have a market in it.
mark|ing /mɑː r k I ŋ/ (markings )
1 N‑COUNT [usu pl] Markings are coloured lines, shapes, or patterns on the surface of something, which help to identify it. □ A plane with Danish markings was over-flying his vessel.
2 → see also mark
marks|man /mɑː r ksmən/ (marksmen ) N‑COUNT A marksman is a person who can shoot very accurately. □ Police marksmen opened fire.
marks|man|ship /mɑː r ksmənʃ I p/ N‑UNCOUNT Marksmanship is the ability to shoot accurately.
ma rk-up (mark-ups ) in AM, also use markup N‑COUNT A mark-up is an increase in the price of something, for example the difference between its cost and the price that it is sold for.
mar|ma|lade /mɑː r məle I d/ (marmalades ) N‑VAR Marmalade is a food made from oranges, lemons, or grapefruit that is similar to jam. It is eaten on bread or toast at breakfast.
mar|mo|set /mɑː r məzet/ (marmosets ) N‑COUNT A marmoset is a type of small monkey.
ma|roon /məruː n/ (maroons , marooning , marooned )
1 COLOUR Something that is maroon is dark reddish-purple in colour. □ …maroon velvet curtains.
2 VERB [usu passive] If someone is marooned somewhere, they are left in a place that is difficult for them to escape from. □ [be V -ed prep/adv] Five couples were marooned in their caravans when the River Avon broke its banks.
ma|rooned /məruː nd/ ADJ [usu v-link ADJ ] If you say that you are marooned , you mean that you feel alone and helpless and you cannot escape from the place or situation you are in. □ …families marooned in decaying inner-city areas.
marque /mɑː r k/ (marques ) N‑COUNT A marque is the name of a famous company that makes motor vehicles, or the vehicles it produces. □ …a marque long-associated with motor racing success, Alfa Romeo.
mar|quee /mɑː r kiː / (marquees )
1 N‑COUNT A marquee is a large tent which is used at a fair, garden party, or other outdoor event, usually for eating and drinking in.
2 N‑COUNT A marquee is a cover over the entrance of a building, for example a hotel or a theatre. [AM ]
mar|quis /mɑː r kw I s/ (marquises ) also marquess N‑COUNT ; N‑TITLE A marquis is a male member of the nobility who has a rank between duke and earl.
mar|riage ◆◆◇ /mæ r I dʒ/ (marriages )
1 N‑COUNT A marriage is the relationship between two people who are married. □ When I was 35 my marriage broke up. □ His son by his second marriage lives in Paris.
2 N‑VAR A marriage is the act of marrying someone, or the ceremony at which this is done. □ [+ to ] I opposed her marriage to Darryl.
3 N‑UNCOUNT Marriage is the state of being married. □ Marriage might not suit you.
4 → see also arranged marriage COLLOCATIONS marriage NOUN
1
adjective + marriage : broken, failed, loveless, unhappy; happy, successful; first, previous, second
verb + marriage : contemplate, propose; dissolve, end, fail; save
2
adjective + marriage : civil, gay, same-sex; sham