ad|vent /æ dvent/ N‑UNCOUNT The advent of an important event, invention, or situation is the fact of it starting or coming into existence. [FORMAL ] □ [+ of ] …the leap forward in communication made possible by the advent of the mobile phone.
Ad|vent N‑UNCOUNT In the Christian church, Advent is the period between Advent Sunday, the Sunday closest to the 30th of November, and Christmas Day.
ad|ven|ture /ædve ntʃə r / (adventures )
1 N‑COUNT If someone has an adventure , they become involved in an unusual, exciting, and rather dangerous journey or series of events. □ I set off for a new adventure in the United States.
2 N‑UNCOUNT Adventure is excitement and willingness to do new, unusual, or rather dangerous things. □ Their cultural backgrounds gave them a spirit of adventure.
ad|ve n|ture pla y|ground (adventure playgrounds ) N‑COUNT An adventure playground is an area of land for children to play in, usually in cities or in a park. It has wooden structures and equipment such as ropes, nets, and rubber tyres. [BRIT ]
ad|ven|tur|er /ædve ntʃərə r / (adventurers ) N‑COUNT An adventurer is a person who enjoys going to new, unusual, and exciting places.
ad|ven|ture|some /ædve ntʃə r səm/ ADJ Adventuresome means the same as adventurous . [AM ] □ Every day was exciting and adventuresome.
ad|ven|tur|ism /ædve ntʃər I zəm/ N‑UNCOUNT Adventurism is a willingness to take risks, especially in order to obtain an unfair advantage in politics or business. [DISAPPROVAL ] □ Lenin dismissed guerrilla warfare as 'adventurism.'
ad|ven|tur|ist /ædve ntʃər I st/ (adventurists ) ADJ If you describe someone or something as adventurist , you disapprove of them because they are willing to take risks in order to gain an unfair advantage in business or politics. [DISAPPROVAL ] □ …aggressive and adventurist foreign policy. ● N‑COUNT An adventurist is someone who behaves in an adventurist way. □ …political adventurists.
ad|ven|tur|ous /ædve ntʃərəs/
1 ADJ Someone who is adventurous is willing to take risks and to try new methods. Something that is adventurous involves new things or ideas. □ Warren was an adventurous businessman. □ The menu could have been more adventurous.
2 ADJ Someone who is adventurous is eager to visit new places and have new experiences. □ He had always wanted an adventurous life in the tropics.
ad|verb /æ dvɜː r b/ (adverbs ) N‑COUNT An adverb is a word such as 'slowly', 'now', 'very', 'politically', or 'fortunately' which adds information about the action, event, or situation mentioned in a clause.
a d|verb group (adverb groups ) N‑COUNT An adverb group or adverbial group is a group of words based on an adverb, such as 'very slowly' or 'fortunately for us'. An adverb group can also consist simply of an adverb.
ad|ver|bial /ædvɜː r biəl/ ADJ [usu ADJ n] Adverbial means relating to adverbs or like an adverb. □ …an adverbial expression.
ad|ver|sar|ial /æ dvə r seə riəl/ ADJ If you describe something as adversarial , you mean that it involves two or more people or organizations who are opposing each other. [FORMAL ] □ In our country there is an adversarial relationship between government and business.
ad|ver|sary /æ dvə r səri, [AM ] -seri/ (adversaries ) N‑COUNT Your adversary is someone you are competing with, or arguing or fighting against. □ His political adversaries were creating a certain amount of trouble for him.
ad|verse /æ dvɜː r s, [AM ] ædvɜː rs/ ADJ [usu ADJ n] Adverse decisions, conditions, or effects are unfavourable to you. □ Despite the adverse conditions, the road was finished in just eight months. ● ad|verse|ly ADV [ADV with v] □ Price changes must not adversely affect the living standards of the people.
ad|ver|sity /ædvɜː r s I ti/ (adversities ) N‑VAR [oft in/of N ] Adversity is a very difficult or unfavourable situation. □ He showed courage in adversity.
ad|vert /æ dvɜː r t/ (adverts )
1 N‑COUNT An advert is an announcement online, in a newspaper, on television, or on a poster about something such as a product, event, or job. [BRIT ] □ [+ for ] I saw an advert for a job with a large engineering company. in AM, use ad 2 N‑COUNT If you say that an example of something is an advert for that thing in general, you mean that it shows how good that thing is. [BRIT ] □ [+ for ] This courtroom battle has been a poor advert for English justice.
3 N‑PLURAL You can use the adverts to refer to the interval in a commercial television programme, or between programmes, during which advertisements are shown. [BRIT , INFORMAL ] □ After the adverts, the presenter tried to pretend that everything was back to normal. in AM, use commercial break
ad|ver|tise ◆◇◇ /æ dvə r ta I z/ (advertises , advertising , advertised )
1 VERB If you advertise something such as a product, an event, or a job, you tell people about it online, in newspapers, on television, or on posters in order to encourage them to buy the product, go to the event, or apply for the job. □ [V n] The players can advertise baked beans, but not rugby boots. □ [V ] Religious groups are currently not allowed to advertise on television.
2 VERB If you advertise for someone to do something for you, for example to work for you or share your accommodation, you announce it online, in a newspaper, on television, or on a notice board. □ [V + for ] We advertised for staff in a local newspaper.
3 VERB If you do not advertise the fact that something is the case, you try not to let other people know about it. □ [V n] There is no need to advertise the fact that you are a single woman.