The enemy, Hitler argued, had done it differently. Their atrocity propaganda, “as ruthless as it was brilliant,” had made a deep impression upon Hitler, and he repeatedly extolled its psychological acumen and boldness. He admired the “rabid, impudent bias” and “indefatigable persistence” of the enemy lies,58 and said that he “learned enormously” from them. In general, Hitler tended to illustrate his own ideas by pointing to what the enemy had done. There is no doubt that he drew his belief in the effectiveness of psychological influence from the example of enemy propaganda of the World War. It must be recognized, however, that a large part of the German public was convinced of the enemy’s superiority in psychological warfare. This was actually just one more of those legends with which a nation proud of its military strength attempted to explain on nonmilitary grounds what otherwise seemed inexplicable: that after so many victories on all the battlefields and after so many efforts and sacrifices Germany had nevertheless lost the war. But Hitler, with that characteristic mixture of insight and vapidity that made him wise in his mistakes, used this transparent rationalization as the starting point for his views on the nature and power of propaganda. Propaganda must above all be popular, he argued; it must not be aimed toward the intelligentsia but “always and exclusively to the masses,” and its level “must be adjusted to the most limited intelligence among those it is addressed to.” Furthermore, effective propaganda must concentrate on a few plausible points and hammer away at these in the form of slogans. It must always appeal to the emotions, never to the intellect, and must eschew any attempt at objectivity. Not even the shadow of a doubt in the rightness of one’s own cause is permissible; propaganda must present “love or hate, right or wrong, truth or lie, never half this way and half that way.” Again these were not original ideas. But the energy with which Hitler framed them and the frankness with which he viewed the masses—without contempt but recognizing their limitations, their apathy and resistance to change—would soon put him far ahead of every rival for the favor of those same masses.
Even now he began to have intimations of this superiority. For he regarded his experiences in this late phase of the war as confirmation of the opinion he had formed during his Vienna years: that without the masses, without knowledge of their weaknesses, virtues and sensitivities, politics was no longer possible. In his mind the great democratic demagogues, Lloyd George and Clemenceau, joined his idol Karl Lueger. Later he added to these President Wilson—even though the American President was sicklied over by the pale cast of thought. One of the principal reasons for the ever more obvious German inferiority was, Hitler believed, that there was no convincing opponent in the Reich to these Allied populist leaders. Isolated from the common people and incapable of recognizing their growing importance, the German ruling class remained frozen in stubborn conservatism. Arrogant and unimaginative, it clung to its traditional positions. Recognition of its failures was one of the major perceptions Hitler drew from this period in German history. Free of those class prejudices and the self-centeredness that was the characteristic sign of weakness in an abdicating ruling class, Hitler thought only in terms of effects. Hence he admired the stale fables of enemy propaganda when it portrayed German soldiers as butchers hacking off the hands of children or slitting the bellies of pregnant women. For such images exploited the special spell of fear, the mechanism by which atrocities are magnified in the fantasies of the masses.
Again he was deeply struck by the mobilizing power of ideas. He appreciated the crusading formulas with which the Allies decked their cause and made it seem that they were defending the world and its most sacred values against the onslaught of barbarism. The German side had scarcely anything to oppose to this missionary élan. The Allied line proved to be all the more telling because the Germans, in the pride of their early military successes, had abandoned the thesis that they were fighting a purely defensive war. More and more boldly they had been announcing the aim of a peace with victory and wholesale annexations—failing to realize that the world might look askance on such ambitions. Some better reason would have had to be found than what Germany offered: that she had come too late to the distribution of the world’s lands and so had to make up for it now by territorial aggrandizement. Meanwhile, at the end of 1917, defeated Russia in the fervor of social redemptionism was calling for a “just and democratic peace without annexations based on the right of self-determination of peoples, such as the exhausted and tormented classes of the workers and laborers of all countries long for.” And, on the other side, Woodrow Wilson, at the beginning of 1918, presented to the Congress a comprehensive draft of a peace that was to refashion the world on new and better lines. He held out the promise of an order based on justice, of political and moral self-determination, of a world without force and aggression. It was inevitable that these proposals, contrasting with the assertion of sheer might by the Reich, should have had a strong effect upon the exhausted country. A significant anecdote of the autumn of 1918 tells of a German General Staff officer who in a moment of sudden insight clapped his hand to his brow and exclaimed, “To think that there are ideas we have to fight against and that we are losing the war because we didn’t know anything about these ideas!”
To this extent, then, there is something to the thesis of extramilitary causes for the German defeat. It cannot be laid solely to the Siegfried complex of a nation that preferred to think it had been defeated by cunning and treachery than in open battle. That thesis, in endless variations, later became a staple item in the repertory of the Right. But it contained a kernel of truth. For in fact Germany had also been defeated on fields other than the battlefields, although in a sense the nationalistic spokesmen did not mean. An outmoded, anachronistic political system had proved itself inferior to a democratic order more in keeping with the needs of the age. For Hitler’s part, he was for the first time seized by the thought that an idea can never be successfully combatted by sheer force but only with the aid of another and more suggestive idea. “Any attempt to combat a philosophy with methods of violence will fail in the end, unless the fight takes the form of attack for a new spiritual attitude. Only in the struggle between two philosophies can the weapon of brutal force, persistently and ruthlessly applied, lead to a decision for the sake of the side it supports.”59 It may very well be that these reflections, set down in Mein Kampf, were still vague in Hitler’s mind at the time of the war. But, even so, they represent his lasting profit from the war years.
In the summer of 1918, however, a German victory seemed once more within grasp. A few months earlier the Reich had won a resounding success, not just one more of those temporary victories in battles that were bleeding it to death. Early in March Germany had imposed upon Russia the peace of Brest-Litovsk, and a month or so later had demonstrated to Rumania, in the Treaty of Bucharest, that its power was still formidable. The two-front war had come to an end, and the German army of the West, with 200 divisions and approximately 3.5 million men had been brought up to the manpower of the Allied armies. In equipment and arms, however, it remained distinctly inferior; to the enemy’s 18,000 artillery pieces the Germans had only 14,000. But the High Command, supported by a new although not entirely wholehearted feeling of public confidence, had at the end of March launched the first of five offensives intended to force a decision before American troops could arrive. Now the German people had only the choice between victory or doom, Ludendorff declared in a statement that rang with the same passion for a great gamble that in later years possessed Hitler.