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SUCCEED
effective /ifektiv/ (adj) a method or action mat is effective is very good because it does exactly what it is intended to do: the most effective way of cleaning ghss 1 The ad was simple but very effective.
effective in (doing) sth Penicillin is effective in the treatment of many common diseases. I New laws have been effective in reducing radiation levels. Highly effective (=very effective) a
method of teaching foreign languages
that has proved highly effective
Don't say 'this drug is effective to treat cancer'. Say it is effective in treating cancer.
El a successful book/film/ product etc
successful /sQk'sesM/ lad/] a successful
book, film, product etc is one that a lot of people buy or enjoy: This is his most suc- cessful movie since Robocop' highly success/ul (=very successful) Harper Lee's highly successful novel - over 11 million copies were sold
do well /,du: wei/ if a product does well, it is successful because a lot of people buy it, especially over a long period of time: The magazine has continued to do well despite new rivals. 1 Our perfumes and cosmetics are doing very well in Japan.
be a success /bi: э ssk'sesI if a product,
show etc is a success, it is very popular and it makes a lot of money: The new sports car was launched six months ago, and looks like being a real success. be a great success The musical was a great success on Broadway, though it didn't do so well in London
Kit /hit/ [n c] informal a record, film, play etc that is very popular and successfuclass="underline" It's more than 30 years since 'Love Me Do', the Beatles' first hit. I another big hit for Spielberg I the hit musical 'Cats'
El a successful person or business
success/ul /sek sesfrl/ [adj] a successful
person achieves good results in their job, in a sport etc, and people admire them for this; a successful business makes a lot of money: He has trained many of Britain's most successful athletes. I She retired
SUCCEED
in 1992, after a successful career in journa/ism. I a successful electronics company promising /'promisigl'pra:-/ [adj] a promising young player, student, manager etc is doing well and seems likely to be very successful in the future: one of the most promising young players in the Italian league 1 Promising employees are quickly promoted.
top /tDp||ta:p/ [adj only before noun] top player/model/designer etc one of the
best and most successful players, designers etc: All the world's top tennis players will be taking part in the tournament. ) a conference attended by some of Europe s top scientists
U something successful that you do
success /sak'ses/ [n C/U] when someone or something is successfuclass="underline" Steffi says success hasn't changed her at all. I After her recent successes in Tokyo and New York, Bjork has returned to perform in England
+ of Auster was surprised at the success of his latest novel
success In doing sth Did you have any success in persuading Adam to come? + in Success in business depends on hard work, determination, and good ideas.
plural successes
achievement /эЦмтэт/ [n CJ something important that you succeed in doing by your own efforts and that other people admire: Winning three gold medals is a remarkable achievement.
progress /'praogresf'pra:-/ [n UJ when you
gradually get closer to the result you want to achieve: We are very pleased with your son's progress at school. + in Progress in technology has changed people's lives dramatically. + towards progress towards equal status for men and women
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breakthrough /'breik8ruy [n CI an important discovery or achievement, especially one which happens suddenly after people have been trying for a long time + in Scientists are claiming a major breakthrough in the treatment of AIDS. make a breakthrough Police say they have made a breakthrough in their search for the killer of Diane Sutton.
SUDDENLY
opposite slow 2
see also surprisinc/surprised
suddenly
suddenly /'sAdnli}\adu] if something happens suddenly, it happens quickly when you are not expecting it: Robert died very suddenly last week. I Suddenly there was a loud bang and all the lights went out. I I suddenly realized that there was someone following me.
all of a sudden .oil av э 'sAdn suddenly
- use this especially in stories or descriptions of past events: We waited and waited, then all of a sudden we saw a sail on the horizon.
Out of the blue /,aot sv Лэ 'blu:/ informal if something happens out of the blue, you are not expecting it at all, and you are very surprised by it: Do you remember Jane? Well, she phoned me yesterday, completely out of the blue.
without warning /wi<>aut w;>:rnii]/ if
something bad or dangerous happens without warning, it happens suddenly and there were no signs that it was going to happen: The earthquake in California came without warning. I Without warning, the car swerved across the road and hit a tree,
on the spur of the moment /Dn дэ
,чрз:г av йэ 'тэотэт/ if you do something on the spur of the moment, you sud
denly decide to do something that you had not planned to do: I bought the car on the spur of the moment. I On the spur of the moment, Ian leaned across and kissed her. spur-of-the-moment [adj only before noun) a spur-of-the-moment decision
something that happens suddenly
sudden /'sAdn/ [adj] happening suddenly: a sudden sharp pain in my stomach I Rebeccas decision to leave was very sudden. I There was a sudden increase in the price of oil.
dramatic /dra'maetik/ [adj] a dramatic change/improvement/increase/fall/ rise etc a sudden very noticeable change, which makes things either much better or much worse: a dramatic change in temperature I There has been a dramatic increase in homelessness over the last