The campaign organization began with two gifted young people, Mitchell Schwartz and Wendy Smith, who moved to Manchester and opened the state headquarters. They were soon joined by Michael Whouley, a Boston Irishman and world-class organizer, and my friend of forty years Patty Howe Criner, who moved up from Little Rock to explain and defend me and my record. Before long we had a big steering committee co-chaired by two lawyers I’d met through the DLC, John Broderick and Terry Schumaker, whose office, fortuitously, was in the same building that more than a century earlier had housed the law office of Governor Franklin Pierce.
The competition was stiff. All the announced candidates were running hard in New Hampshire. Senator Bob Kerrey, the Medal of Honor winner and former Nebraska governor, attracted a lot of interest because he was a political maverick: a fiscal conservative and a social liberal. The centerpiece of his campaign was a sweeping proposal to provide health coverage for all Americans, a big issue in a state where the number of people losing their health insurance was rising daily after a decade in which the cost of health insurance nationally had risen at three times the overall rate of inflation. Kerrey also had a powerful argument that his military record and his popularity in conservative Republican Nebraska made him the most electable Democrat against President Bush.
Senator Tom Harkin of Iowa was the Senate’s leading advocate for the rights of the disabled; an authority on science and technology issues, which were important to the growing number of New Hampshire suburban voters; and a longtime ally of the labor movement. He argued that it would take an authentic populist campaign to win in November, not a DLC message, which he said had no appeal to “real” Democrats.
Former senator Paul Tsongas of Lowell, Massachusetts, had retired at a young age from a successful career in the Senate to battle cancer. He had become a fitness fanatic who swam vigorously, and publicly, to demonstrate that he was cured and able to be President. Tsongas argued that his premature brush with mortality had liberated him from conventional political constraints, making him more willing than the rest of us to tell voters hard truths they didn’t necessarily want to hear. He had some interesting ideas, which he put forward in a widely distributed campaign booklet. Governor Doug Wilder had made history by becoming Virginia’s first African-American governor. He argued that his ability to win in a conservative southern state and his record on education, crime, and balanced budgets proved his electability.
Soon after I entered the race, former governor Jerry Brown of California also announced. Jerry said he wouldn’t take contributions in amounts over $100 and tried to position himself as the only genuine reformer in the race. The focus of his campaign became a proposal to scrap the complex tax code in favor of a uniform “flat” tax of 13 percent on all Americans. In 1976, as a young governor, Jerry entered the late primaries and won several of them in a last-minute effort to stop Jimmy Carter. In 1979, I served with him in the National Governors Association, where I came to appreciate his quick mind and often unusual analysis of current events. The only quality his unique political persona lacked was a sense of humor. I liked Jerry, but he took every conversation awfully seriously. For more than two months after I announced, the campaign was shadowed by the specter that there might be yet another candidate, Governor Mario Cuomo of New York. Cuomo was a huge figure in Democratic politics, our finest orator and a passionate defender of Democratic values during the Reagan-Bush years. Many people thought the nomination was his for the asking, and for a good while I thought he would ask. He took some hard shots at the DLC, at me, and at my ideas on welfare reform and national service. I was magnanimous in public, but I fumed in private and said some things about Mario I regret. I think I was so stung by his criticism because I had always admired him. In mid-December he finally announced that he wouldn’t run. When some of my hard comments about him became public during the New Hampshire primary, all I could do was apologize. Thank goodness, he was big enough to accept it. In the years ahead, Mario Cuomo would become a valued advisor and one of my strongest defenders. I wanted to put him on the Supreme Court, but he didn’t want that job, either. I think he loved his life in New York too much to give it up, a fact the voters didn’t fully appreciate when they denied him a fourth term in 1994.
At the outset of the campaign, I thought my strongest competitor in New Hampshire would be Harkin or Kerrey. Before long, it was clear that I had been mistaken: Tsongas was the man to beat. His hometown was practically on the New Hampshire state line; he had a compelling life story; he demonstrated the toughness and determination to win; and, most important, he was the only other candidate who was competing with me on the essential battleground of ideas, message, and specific, comprehensive proposals.
Successful presidential campaigns require three basic things. First, people have to be able to look at you and imagine you as President. Then you have to have enough money and support to become known. After that, it’s a battle of ideas, message, and issues. Tsongas met the first two criteria and was out to win the ideas battle. I was determined not to let him do it.
I scheduled three speeches at Georgetown to flesh out my New Covenant theme with specific proposals. They were delivered to students, faculty, supporters, and good press coverage in beautiful, old, woodpaneled Gaston Hall, in the Healy Building. On October 23, the topic was responsibility and community; on November 20, economic opportunity; on December 12, national security. Together, these speeches allowed me to articulate the ideas and proposals I had developed over the previous decade as governor and with the Democratic Leadership Council. I had helped to write, and deeply believed in, the DLC’s five core beliefs: Andrew Jackson’s credo of opportunity for all and special privileges for none; the basic American values of work and family, freedom and responsibility, faith, tolerance, and inclusion; John Kennedy’s ethic of mutual responsibility, asking citizens to give something back to their country; the advancement of democratic and humanitarian values around the world, and prosperity and upward mobility at home; and Franklin Roosevelt’s commitment to innovation, to modernizing government for the information age and encouraging people by giving them the tools to make the most of their own lives.
I was amazed by some of the criticisms of the DLC from the Democratic left, who accused us of being closet Republicans, and from some members of the political press, who had comfortable little boxes marked “Democrat” and “Republican.” When we didn’t fit neatly in their ossified Democratic box, they said we didn’t believe in anything. The proof was that we wanted to win national elections, something Democrats apparently weren’t supposed to do.