Why are we even talking about this?
Now then, let’s go back to the former question, do you need an eleventh shop in the ramen alley?
I.
No, I think, if there were already ten shops in that alley, even when the eleventh shop comes in, depending on the feel of the store, they might have delicious ramen so everyone would want to try it at least once That 11th store will have a decent amount of customers coming in.
It’s only a question of whether they’d accept the ramen as delicious or not from there.
Okay, then, the ramen shops increase one after another on that alley. Eventually, it reached a 99th ramen shop. Now then, is the 99th ramen shop necessary for the lane?
eeh?
99 ramen shops in a row?
Grandfather, we can’t comprehend the purpose of your question. There’s no objective answer on such limited example
Misuzu said.
That’s right, I’m purposely narrowing the range of the topic
Jii-chan?
Let’s continue with the ramen alley. If you’re competing with the same product, then the customers will come to your door
Okay.
You want to run a bakery with Katsuko-kun in the future, don’t you? Yes, I’ll start a bakery once I graduate from high school
I’ve made my resolve.
So, how many do you think are the bakeries in this country?
Huh?
You can buy freshly baked bread anywhere easily nowadays. You can even find them in supermarkets, the stores are increasing No, but, Katsuko-nee and my bread are handmade, they taste good Didn’t you just say that you noticed that just having a good taste doesn’t make it better?
That’s right, I did say that, but.
There’s a massive pile of bakeries out there. You can buy bread anywhere, even their price is reasonable. Also, Japanese people don’t necessarily need bread for survival. If there’s no bread, then they can eat a pastry or whatever they want Jii-chan’s speaking loudly. Do you get it? Starting your own bakery means competing with other bakeries. No, not just bakeries, but also other eateries. Modern Japan has too much food. If a consumer thinks Let’s buy bread. or when someone returns from work and say I’ll buy something delicious for the family, will they pick up your product? Not the bread from another bakery selling in town, or not other food, but your bread .I Think on that level if you really are eager with your business
Oh, I see.
I’m only selling inside our school cafeteria.
I’ve been thinking that I’m only competing with the merchant selling their bread through our cafeteria.
It’s as Jii-chan pointed out.
The students bring a lunch box, food bought from outside, merchant’s bread, my bread, and others go eat out. There are 6 choices.
I need to produce bread with those options in mind.
There’s no need to compete with them.
If many bring in lunch boxes, then increase the dessert-like bread.
There’s a lot of problems to think about.
Actually, Nei already talked about it.
There’s a demand for sweet bread during lunch break when everyone just ate their lunch box.
If you’re going to start a bakery in the future then it’s the same as starting the 99th ramen shop on the alley. An ordinary bakery is found anywhere
That’s right, I need to think about that too.
Really, just making a delicious bread won’t do.
There’s already plenty of perfect and famous handmade bakeries already.
We have to break in there.
That’s just the same as opening the 99th ramen shop on the alley.
You really are too earnest
Huh?
If I talk about this with my students, most of them don’t even listen to my story. In the end, they also try to argue, saying Kakka is right, however and something as such
Err.
Danna-sama’s a splendid man I also respect Onii-sama
No, look, Misuzu, Ruriko.
Did I do something to be praised like that?
Well, I might’ve intimidated you a but, if you want to raise your flag yourself in this world, that’s how it is. Would you still do it knowing that?
.I
I will. Katsuko-nee and I will open up a bakery. No matter how hard it is, we’ll overcome it, we’ll do anything to sell our bread. That’s what I decided on Dear
Katsuko-nee who’s been silent all this time mutters.
I see, that’s good enough. Then, let me tell you my secrets in business
Jii-chan?
The true essence of businesses is deception. Don’t forget that
eeh?
Deception?
Listen, customers don’t really want anything you offer. There is no such thing as an absolutely necessary
I don’t get it.
For example, you stopped your business in school, will there be anyone having problems with that? If the bread you make is much more delicious than the mass-produced, no, it probably is, but, if you stopped making it, will there be a student who’d ask you The bread you make is better, I beg you, please make more?
That’s
I don’t think so No wonder, nobody will have troubles even if the merchant’s bread is also abolished. Even if it’s the school cafeteria. If the options are reduced, then they’ll all just bring lunch box from home. Or perhaps, they’ll buy some food early in the morning. The students getting out of school during lunch to buy outside will increase, but that’s how it goes Yeah. Returning to the ramen alley conversation, there’s no one troubled if the 99 ramen shops all disappeared. Even if ramen shops vanished from this world, there are still other delicious food available. This world is endlessly wide Even if it’s an extreme logic, I can understand that.
Realistically, ramen won’t be going away.
Therefore, even if you and Katsuko-kun start your own bakery, it’s only your own ego in the end. It is something you want to do, the world nor the customers have nothing to do with it
Oh, I see.
Even if I open up a shop now; the people on the roadside won’t be that interested.
Our current bakery sales in the cafeteria are only managing itself because the students have only six choices when eating lunch in a closed space.
Their choices are few.
But, if Katsuko-nee and I started a bakery for real,
The bakery’s customers will have tens of thousands of other options.
It’s not just with the other bakeries, we’re also competing with all the other food businesses.
When someone sells a product to another, they guarantee the worth of the price. That’s the ironclad rule of business. When you lose trust, you can’t continue your business. However, if your products are like the same as all the others that are already overflowing, what will you do? How can you make customers buy the bread you make instead of the bread from the other bakery?
That’s.
You already know that just being delicious won’t do. The customers won’t come to you with only that difference
Our products are much more delicious than the dealer’s products. I’m confident of that.
But, it’s 50 yen more expensive than theirs.
Most students would choose the dealer’s bread than ours.
Taste isn’t a fundamental solution.
Sorry, I don’t know. Please tell me. Jii-chan
I bow my head to the camera.
Didn’t I tell you? It’s deception. You need to find ways to trick your customers
Seeds of deception.
Find an added value on your bread, show what’s different than the other stores to have customers buy yours, eat yours
Added value.
Branded clothes are expensive, especially for women. Depending on which item, clothes cost less than a thousand yen or hundreds of thousands of yen. However, nobody complains about it, that’s the added value of the brand Yeah. The added value must please the customers. They’re pleased with it; therefore they pay the added value even if it’s expensive. It makes the customers happy. Furthermore, if you add value to it, it’s worth increases. The added value shouldn’t be given to customers for free. It not being free is what makes it an added value Sorry, I don’t get it It’s about making something that costs 1000 yen to make, has an added value of a brand pricing it at 100,000 yen. The difference is 99,000 yen. Even if you remove the expenses, you’ll be able to buy the item for 30,000 yen. However, if you add the value of the brand, it has an absolute price of 100,000 yen. If you lower the amount, then the brand’s value will be broken Jii-chan said. No, I understand the example but, that’s only for the clothing brand, right? I’m opening a bakery, not a clothing line