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“The fact is,” he told me, “all the great entrepreneurs of my generation really struggled at school and couldn’t wait to get out and make something of themselves.”

Paul McCartney didn’t find school nearly as uninspiring as Richard Branson did. In fact, Paul actually considered becoming a teacher until he decided to become a Beatle instead. Still, one subject that left him entirely unengaged was music.

“I didn’t like music at school because we weren’t really taught it. Our class was just thirty teenage Liverpool lads. The music teacher would come in and put an old LP of classical music on this old turntable and then walk out. He’d spend the rest of the lesson in the common room having a cigarette. So as soon as he’d gone, we turned the gramophone off and posted a guy at the door. We got the playing cards and cigarettes out and spent the whole lesson playing cards. It was great. We just thought of music as card‐playing lessons. Then when he was coming back, we put the record back on, right near the end. He asked us what we thought, and we’d say ‘It was great that, sir!’ I really can’t remember anything else about music at school. Honestly. That’s all we ever did.

“The music teacher completely failed to teach us anything about music. I mean, he had George Harrison and Paul McCartney in his classes as kids and he couldn’t interest us in music. George and I both went through school and no one ever thought we had any kind of musical talent at all. The only way it would ever show then was if you were in a little band or something. Sometimes people would get guitars out at the end of term. John was in a band like that in his school. But otherwise, no one would ever notice you were interested in music. And nobody taught us anything about it.”

Finding our Element is essential for us as individuals and for the well‐being of our communities. Education should be one of the main processes that take us to the Element. Too often, though, it serves the opposite function. This is a very serious issue for all of us. In many systems, the problems are getting worse.

What do we do about this?

This Looked‐Down‐Upon Thing

I receive many e‐mail messages from students around the world. This is one from a seventeen‐year‐old student in New Jersey who watched the speech I gave at the TED Conference in 2006 (TED stands for Technology, Entertainment, and Design):

Here I am sitting quietly unable to sleep in my room. It’s currently 6:00 a.m., and this is the period of my life that is supposed to change me forever. After a few weeks, I will be a senior and colleges seem to be the main topic of my life right now… and I hate it. It’s not that I don’t want to go to college, it’s just that I had thoughts of doing other things that wouldn’t suppress my ideas. I was so dead confident about something I wanted to do and devote my time with, but to everyone around me it seems like getting a Ph.D. or some boring job is key to being successful in life. To me I thought that spending your time on something boring and meaningless was a bad idea. This is the one opportunity in my life… heck it’s the one life I’ll ever get and if I don’t do something drastic, I will never get a chance to do it. I hate it when I get some funny look from my parents or my friends’ parents when I tell them I want to pursue something completely different than the trite old medical‐ or business‐related job.

Somehow, I stumbled upon a video with a guy talking about ideas I’ve had in my head for some time now and it utterly shook me to euphoria.… If everyone wants to be a pharmacist, in the future, a job in the medical field won’t be such a prestigious profession. I don’t want money, I don’t want some lousy “expensive” car. I want to do something meaningful with my life, but support is something I rarely get. I just want to tell you that you’ve personally made me believe once again that I can follow my dream. As a painter, a sketcher, a music writer, a sculptor, and a writer, I truly thank you for giving me hope. My art teacher always gives me stares when I would do something odd. I once poured my paintbrush cleaning water on top of a painting my teacher said was “completed and ready to be graded.” Boy, would you have loved the look on her face. These boundaries are so clearly set in school and I want to break free and create the ideas that come from my head at three in the morning. I hate drawing plain old shoes or trees and I don’t like having this “grading” of art. Since when should someone “grade” art? I bet if Pablo Picasso handed in one of his pieces to his old art teacher, she’d absolutely flip and fail him. I asked my teacher if I could incorporate sculpture with canvas and have both intertwined together and have my sculpture give the illusion that the painting was alive and coming towards the viewer.… Her response was that it wasn’t allowed! I am going to take an AP art studio class my senior year and they tell me that I can’t do three‐dimensional art? It’s insane and we need people like you to come down to New Jersey and give a speech or two about this looked‐down‐upon thing called creativity.

It pains me when the minute I say I want to be an artist when I grow up, all I get are laughs or frowns. Why can’t people do the things they love to do? Is happiness a mansion, some big‐screen television screen, watching numbers scroll go by as you cringe when S&P goes down a point?… This world has turned into an overpopulated, scary, and competitive place. Thank you for those nineteen minutes and twenty‐nine seconds of pure truth. Cheers.

This student is railing against two things that most people eventually discover in their education. One is the hierarchy of disciplines in schools that we discussed in the first chapter. The other is that conformity has a higher value than diversity.

Conformity or Creativity

Public education puts relentless pressure on its students to conform. Public schools were not only created in the interests of industrialism—they were created in the image of industrialism. In many ways, they reflect the factory culture they were designed to support. This is especially true in high schools, where school systems base education on the principles of the assembly line and the efficient division of labor. Schools divide the curriculum into specialist segments: some teachers install math in the students, and others install history. They arrange the day into standard units of time, marked out by the ringing of bells, much like a factory announcing the beginning of the workday and the end of breaks. Students are educated in batches, according to age, as if the most important thing they have in common is their date of manufacture. They are given standardized tests at set points and compared with each other before being sent out onto the market. I realize this isn’t an exact analogy and that it ignores many of the subtleties of the system, but it is close enough.

This system has had many benefits and successes. It has done well for many people whose real strength is conventional academic work, and most people who go through thirteen years of public education are at least moderately literate and capable of making change for a twenty. But dropout rates, especially in the United States, are extraordinarily high, and levels of disaffection among students, teachers, and parents are higher still. Increasingly, the structure and character of industrial education are creaking under the strain of the twenty‐first century. A powerful symptom of the problem is the declining value of a college degree.