Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company...
Thinking about a knockout audio system for your car? Not sure what you need, want, or can afford? Car Audio For Dummies is a great place to find some answers!
But wait — what if speakers that vibrate your floorboards don’t turn you on? What if...
Shaping up for a triathlon is serious business. Triathlon Training For Dummies is packed with insider tips and proven methods for training for a triathlon and pumping yourself into the best possible shape by race day. It helps you find the...
Are you thinking about traveling, studying, or working in Portugal or Brazil, but you don’t know any Portuguese? Want to improve your conversation skills with the Portuguese-speaking people in your life? Portuguese Phrases for Dummies is the...