When critics and readers caught scent of Patrick Suskind's "Perfume", it became an instant "New York Times" bestseller in hardcover and paperback. The reviews were sensational, word-of-mouth was incredible — and now it is back in an all-new trade...
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His...