Reviewed by Kathleen A. Cameron, Justice Studies, Social Sciences Department, Pittsburg State University. Email: kcameron [at] pittstate.edu.Imagine a society where a sign in red paint reads, “We warn against not wearing a headscarf and...
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His...