“global realization”: Quoted in “Blue Chip Blues,” Economist, September 26, 1998.
Within the next decade: See “Some Things Old, Some Things New,” Franchising World, November–December 1999.
earns the majority of its profits: See “The McDonald’s Corporation 1999 Annual Report”; Charlene C. Price, “The U.S. Foodservice Industry Looks Abroad,” USDA Food Review, May–August 1996.
the most widely recognized brand in the world: See “McDonald’s wins top spot in global brand ratings,” Brand Strategy, November 22, 1996.
“McWorld”: See Benjamin R. Barber, “Jihad vs. McWorld,” Atlantic Monthly, March 1992.
when McDonald’s opened its first restaurant in Turkey: See Gulsun Bilgen-Konuray, “Turkey — Franchising Market,” Industry Sector Analysis, U.S. Foreign and Commercial Service, U.S. State Department, August 24, 1999.
230 “Americana and the promise of modernization”: Watson, Golden Arches East, p. 41.
earning $200,000 in a single week during Ramadan: Cited in Bill McDowall, “The Global Market Challenge,” Restaurants & Institutions, November 1, 1994.
In Brazil, McDonald’s has become: See “McDonald’s Employs 33,000 in Brazil,” AP, August 1, 1999.
“Sorry, No McDonald’s”: Quoted in George Lazurus, “You Won’t Find a McDonald’s on Unspoiled Tahiti,” Adweek, January 13, 1986.
“A McDonald’s restaurant is just the window”: Quoted in Latha Venkatraman, “Keeping That Lettuce Crisp,” Business Line, July 5, 1999.
231 “It’s a great little country”: Simplot interview.
“Kids are the same regarding”: Quoted in “Barbie, McDonald’s Find Common Ground,” Selling to Kids, September 30, 1998.
231 the number of fast food restaurants roughly tripled: Cited in Richard Martin, “Special Report: Down Under’s Bloomin’ Dining Wonders,” Nation’s Restaurant News, October 7, 1996.
Ronald McDonald knew: Cited in Kay M. Hammond, Allan Wylie, and Sally Casswell, “The Extent and Nature of Televised Food Advertising to New Zealand Children and Adolescents,” Australian & New Zealand Journal of Public Health, February 1999.
“funny, gentle, kind”: Quoted in Golden Arches East, p. 64.
Coca-Cola is now the favorite drink… McDonald’s serves their favorite food: Cited in “Developmental, Cultural Issues Key in Marketing to Kids Globally,” Selling to Kids, April 1, 1998.
“If we eat McDonald’s hamburgers and potatoes”: Quoted in Vidal, McLibel, p. 42.
In addition to being the McDonald’s Corporation’s partner in Japan, Den Fujita is the author of best-selling books such as Stupid People Lose Money, How to Become Number One in Business, and How to Blow the Rich Man’s Bugle Like the Jews Do. See James Sterngold, “Den Fujita, Japan’s Mr. Joint Venture,” New York Times, March 22, 1992.
232 “For a child growing up in the turmoil”: Christa Maerker, “The Federal Republic of Germany: Second-hand Culture with Borrowed Dreams,” Schatzkammer, Spring 1990.
Americans with German ancestors: Cited in Tim Bovee, “German-Americans Largest U.S. Ethnic Group,” AP, December 16, 1992.
less than one-third of the German foodservice market: Cited in Rupert Spies and Gretel Weiss, “Is Germany’s Traditional Restaurant a Dying Breed?” Cornell Hotel & Restaurant Administration Quarterly, June 1998.
the biggest restaurant company in Germany: See Richard Martin, “Germany Shows Appetite for ‘Fun’ Themes and Foreign Flavors,” Nation’s Restaurant News, April 17, 1995.
233 It battles labor unions: Interview with Siegfried Pater.
the number of franchised outlets: See “Germany-Franchising Market,” Industry Sector Analysis, U.S. Foreign & Commercial Service, U.S. State Department, July 7, 1998.
“The partnership scheme will undoubtedly be”: Quoted in “German Wal-Mart Stores to Feature McDonald’s Restaurants,” Evening Standard, August 12, 1999.
The McDonald’s Corporation denied: See Steve Nichol, “Protesters Lambaste McDonald’s; Picketers Say Restaurant Is Trivializing Holocaust,” Fort Lauderdale Sun-Sentinel, January 28, 1997.
After the curator of the Dachau Museum complained: Interview with Barbara Distil.
“Welcome to Dachau”: Ibid.
The McDonald’s at Dachau is one-third of a mile: According to the odometer on my rental car.
234 Las Vegas is the fastest-growing major city: See “Metropolitan Area Population Estimates for July 1, 1998, and Population Change for April 1, 1990, to July 1, 1998,” U.S. Census Bureau, September 30, 1999.
235 Over the past twenty years the population: In 1980, the population of the Las Vegas metropolitan area was 528,000; today it approaches 1.5 million. See “Large Metropolitan Areas — Population: 1980 to 1996,” Statistical Abstract of the U.S., p. 41; “Metropolitan Area Population Estimates… Population Change.”
235 legally protected against the workings of the free market: For a fascinating account of the Nevada Gaming Control Board and its powers, see “A Peculiar Institution,” by Sergio Lalli, in Sheehan, The Players, pp. 1–22.
236 about two-thirds of a typical casino’s profits… a profit rate of as much as 20 percent: See O’Brien, Bad Bet, pp. 40–44.
“Those who hope we shall move”: Mikhail Gorbachev, Perestroika: New Thinking for Our Country and the World (New York: Harper & Row, 1987), p. 36.
237 “And the merry clowns”: George Cohon, To Russia with Fries (Toronto: McClelland & Stewart, 1999), p. xi.
He reportedly earned $160,000: Cited in Maura Reynolds, “Russians Watch Gorbachev Pizza Ad,” AP, December 23, 1997.
“all my money is gone”: The German publication was Bunte. Quoted in James Meek, “How Last Soviet Leader Lost His Roubles,” Guardian (London), December 30, 1998.
a fee of $150,000 and the use of a private jet: Cited in Margaret Coker, “Siegfried and Gorby?” Business Week, February 15, 1999.
“As if things weren’t good enough”: The executive was Bob O’Brien, president of NPD Foodservice Information Group.
“sensory evaluation specialist”: The speaker was Richard Popper, vice president of Peryam & Kroll Marketing Sensory Research.
238 “A growing number of groups”: Mr. Nugent’s speech, as well as all the others, was recorded by Convention Tapes International, Miami, Florida.