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292 ”My pause“: author interview with Tom Glocer, June 5, 2008.

292 ”You can’t wait“: author interview with Peter Thiel, January 29, 2008.

293 ”When I landed“: author interview with Michael Eisner, June 19, 2008.

293 ”feels incredibly exciting“: author interview with Jeff Zucker, April 25, 2008.

294 ”All large media companies“: author interview with Eric Schmidt, June 11, 2008.

295 Sergey Brin told me that it is Google’s willingness to ”experiment“: author interview with Sergey Brin, March 26, 2008.

295 Google aims ”to do everything“: author interview with Marc Andreessen, March 27, 2008.

295 ”The French regarded“: Clay Shirky Here Comes Everybody: The Power of Organizing Without Organizations, The Penguin Press, 2008.

CHAPTER 16: Where Is the Wave Taking Old Media?

296 ”If we were having breakfast“: author interview with Joe Schoendorf, May 10, 2007.

297 I put America ’s Home Videos ”: author interview with Robert Iger, May 17, 2007.

297 “Sometimes you have to guess”: author interview with Bill Campbell, October 18, 2007.

297 “The world is moving”: author interview with Barry Diller, January 10, 2008.

297 consumers “will happily go along”: author interview with Irwin Gotlieb, June 2, 2008.

297 Yossi Vardi, the Israeli entrepreneur: author interview with Yossi Vardi, February 28, 2008.

298 Free an “inevitability”: Chris Anderson, Free: The Future of a Radical Price, Hyperion, 2009.

298 This is the answer: Jeff Jarvis, What Would Google Do?, HarperCollins, 2009.

298 “more than 1 billion clicks”: testimony of Marissa Mayer to hearing of the Senate Commerce Committee’s Subcommittee on Communications, Technology and the Internet, May 6, 2009.

298 total U.S. ad spending: Myers Advertising and Marketing Investment Insights.

299 Newspaper ad revenues: Zenith Optimedia, March 2009.

299 “Even Wired Editor”: Chris Anderson, Free: The Future of a Radical Price, Hyperion, 2009.

299 In a February 2009 Time cover story: Walter Isaacson, “How to Save Newspapers,” Time, February 16, 2009.

299 The warning was given life: Nat Ives, “Time Inc. Helps Out Future of 3-D,” Advertising Age, March 13, 2009.

300 page one of the Los Angeles Times: Stephanie Clifford, “Front of Los Angeles Times Has an NBC Article,”’ New York Times, April 10, 2009.

301 “Wrestling had bigger audiences”: author interview with Robert Pittman, February 29, 2008.

301 “I think people are getting”: author interview with Marc Andreessen, June 9, 2008.

301 Each of the 40,000: author interview with Scott Heiferman, January 25, 2008.

301 “one quarter of CBS‘s”: author interview with Quincy Smith, September 16, 2008.

302 The online dating service: author interview with Barry Diller, March 3, 2009.

302 Mary Meeker predicts: author interview with Mary Meeker, January 23, 2009.

302 By mid-2008 China: “ China ’s Internet Cafes Still Crucial to Online Game Growth,” VentureBeat.com, August 17, 2008.

302 “PiperJaffray projected”: Matt Richtel and Bob Tedeschi in the New York Times, April 6, 2009.

302 “we want to get credit card numbers”: author interview with MarcAndreessen, March 27, 2008.

302 “the stealth device”: author interview with Ivan Seidenberg, October 30, 2008.

302 “social network traffic”: author interview with Eric Schmidt, June 11, 2008.

303 “We made one really big mistake”: author interview with Dr. John Hennessy June 9, 2008.

303 “A lot of people believe that”: author interview with Eric Schmidt, September 15, 2008.

303 “my current view of the world”: author interview with Eric Schmidt, April 1, 2009.

303 “newspaper ad dollars”: from the Web site of the Newspaper Association of America.

304 Many students clamor: e-mail exchange with Ernest Sotomayor, December 7, 2008.

304 “many of our students”: e-mail exchange with Nicholas Lemann, September 4, 2008.

304 “take the New York Times”: financial data from Ken Auletta, “The Inheritance: Can Arthur Sulzberger, Jr., Save the Times-and Himself?,” New Yorker, December 19, 2005.

305 “the kinds of stories”: author interview with Larry Page, March 25, 2008.

305During the wrenching transition to print: Clay Shirky blog, March 13, 2009.

306 “Sell it!”: author interview with Marc Andreessen, June 9, 2008.

307 more than a few papers “will disappear”: Rupert Murdoch speech at the D Conference attended by author, May 28, 2008.

307 He wrote that newspapers: Michael Hirschorn, “Get Me Rewrite!” Atlantic Monthly, December 2006.

309 “Apple’s iTunes”: author interview with Eric Schmidt, October 8, 2007.

309 “for newspaper companies”: author interview with Andrew Lippman, February 10, 2009.

309 “Can you put it behind a wall”: author interview with Marc Andreessen, February 20, 2009.

310 Attorney General Eric Holder: Randall Mikkelsen, “U.S. Law Chief Open to Antitrust Aid for Newspapers,” Reuters, March 18, 2009.

310 In 2009, three longtime media executives: Richard Perez-Pena, “Plans for a Paid Online Media Service,” New York Times, April 15, 2009.

310 an online publication: Jack Shafer, “Hello, Steve Brill, Get Me Rewrite,” Slate.com, April 17, 2009.

310 “I don’t know how”: author interview with Larry Page, March 25, 2008.

311 “We’ve been able”: author interview with Eric Schmidt, March 26, 2008.

311 income from digital operations:New York Times Co. financial disclosure for the year ending December 31, 2008.

311 About half of the About Group’s revenues: two author e-mail exchanges with Arthur Sulzberger, Jr., April 29, 2009.

311 “The official answer”: author interviews with Eric Schmidt, March 26, 2008 and April 1, 2009.

312 “Our industry faces”: author e-mail exchange with Arthur Sulzberger, Jr., April 29, 2009.

313 10 percent of these were downloaded: author interview with Jeff Bezos, July 9, 2008. When I sought to update this number, Bezos’s deputy Craig Berman, reported in a May 2009 e-mail that it had grown to 35 percent.

313 What gives publishers pause: Motoko Rich, “Preparing to Sell E-Books, Google Takes on Amazon,” New York Times, June 1, 2009.

313 “Physical books”: Jeff Bezos interviewed at the D Conference attended by author, May 28, 2008, and interview with author, July 9, 2008.

314 nightly audience has plunged: nightly news audience decline from Richard Perez-Pena, New York Times, May 11, 2009.

314 Jack Myers projects: Myers Advertising and Marketing Investment Insights, March 10, 2009.

315 Neilson reported in early 2009: Nielsen report on fourth quarter 2008 television and Internet video cited in the Wall Street Journal, February 23, 2009.

315 If four million: Bobbie Kotick interviewed at D Conference attended by author, May 28, 2008.

315 “To survive”: author interviews with Quincy Smith, January 23, 2008, and April 9, 2008, May 19 and 25, 2009, and with Les Moonves, July 8, 2009.

316 The biggest box office: Brian Stelter and Brad Stone, “Digital Pirates Winning Battle with Major Hollywood Studios,” New York Times, February 5, 2009.

316 Sergey Brin described going on a boat in Europe: author interview with Sergey Brin, March 26, 2008.

317 So they initiated efforts: Sam Schechner and Vishesh Kumar, “Cable Firms Look to Offer TV Programs Online,” Wall Street Journal, February 20, 2009, and interviews with senior television executives.

317 Eric Schmidt saw a demonstration: author interview with Eric Schmidt, April 1, 2009, and Sezmi.com.

318 “We can go directly”: author interview with Ivan Seidenberg, October 30, 2008.

319 Irwin Gotlieb also dismisses: author interview with Irwin Gotlieb, February 9, 2009.

321 “Do you feel bad”: author interview with Eric Schmidt, March 26, 2008.