CHAPTER 17: Where Is the Wave Taking Google?
322 “When asked to describe the difference”: author interview with Eileen Naughton, February 28, 2008.
322 “If you can solve search”: author interview with Larry Page available on YouTube, May 1, 2002.
323 “we scale”: author interview with Sergey Brin, March 26, 2008.
323 uploading eighty-six thousand full length movies: “Letter from the Founders,” Google 2008 annual report, April 2009.
323 “Everything Google does”: Bala Lyer and Thomas H. Davenport, “Reverse Engineering Google’s Innovation Machine,” Harvard Business Review, April 2008.
324 Its social network site: author interviews with Google executives in Russia, Jason Bush, “Where Google Isn’t Goliath,” BusinessWeek, June 26, 2008.
324 “These companies air kiss”: author interview with Andrew Lack, October 4, 2007.
324 Facebook had 200 million users: author interview with Sheryl Sandberg, March 30, 2009.
324 “Anybody that gets”: author interview with Bill Campbell, October 8, 2007.
325 Lee began with: author interview with Kwan Lee, February 10, 2009.
325 “lacks a social gene”: author interview with John Borthwick, April 28, 2008.
326 “If I were Google”: author interview with Danny Sullivan, August 27, 2007.
326 The problem with horizontal search: author interview with Jason Calacanus, September 21, 2007.
327 “the semantic web”: Katie Franklin, “Google May Be Displaced, Said World Wide Web Creator Tim Berners-Lee”, Daily Telegraph, March 3, 2008.
327 “hundreds of years away”: author interview with Craig Silverstein, September 17, 2007.
327 “We are no closer”: author interview with Marc Andreessen, March 27, 2008.
327 In his provocative book: Nicholas Carr, The Big Switch: Rewiring the World, from Edison to Google, W. W. Norton amp; Company, 2008.
328 “this was the thrust”: Neil Postman, Amusing Ourselves to Death: Public Discourse in the Age of Show Business, Viking Penguin, 1985.
328 Tara Brabazon, a professor: accounts of Professor Brabazon address in both the Economic Times and the Telegraph, January 14, 2008.
329 Miguel Helft of the New York Times wrote a series of stories in April 2009 on challenges to Google’s book settlement; amicus briefs were filed with U.S. District Court Judge Denny Chin on April 13 and 17, 2009.
330 Miguel Heft, “YouTube Blocked in China, Google Says,” New York Times, March 25, 2009.
330 “ China ordered PC makers”: “U.S. Makes Official Complaint to China over Internet Censorship,” Financial Times, June 22, 2009.
331 “What Google should fear”: author interview with Yossi Vardi, February 28, 2008.
331 When Marissa Mayer said: author interview with Mayer, August 21, 2007.
331 “What separates us”: author interview with Stacey Savides Sullivan, August 21, 2007.
331 “are utopians”: author interview with Terry Winograd, September 25, 2007.
332 In the 1990s: an excellent exploration of long-term capital’s demise is contained in Roger Lowenstein’s When Genuis Failed: The Rise and Fall of f Long-Term Capital Management, Random House, 2000.
332 “’Google returned links”: Nat Ives, “Media Giants Want to Top Google Results,” Advertising Age, March 23, 2009.
333 when Eric Schmidt envisioned: Miguel Heft, “Google Ends Its Project for Selling Radio Ads,” New York Times, February 13, 2009.
333 “They have no experience”: author interview with Danny Sullivan, March 20, 2008.
333 “a great company”: author interview with Fred Wilson, January 22, 2008.
333 “Google is like that fourteen-year-old”: author interview with Strauss Zelnick, January 9, 2008.
334 Although Mary Meeker believes Google is a great company: author interview with Mary Meeker, January 23, 2009.
334 “There is nothing about their model”: author interview with Clayton Christensen, April 17, 2009.
335 “There is no end in sight”: author interview with Fred Wilson, January 22, 2008.
335 “to the falsehood that you can grow”: author interview with Clayton Christensen, April 17, 2009.
INDEX
About.com
Abrams, Jonathan
AdSense
advertising formula
Google charges
mechanism of
revenue sharing
Advertising, traditional
concerns about Google
data collection methods
versus Google methods
Internet, impact on
as marketing companies
online ads, increase in
outlook for future
recession of 2008, impact on
spending on ads, increase in
Advertising by Google. See Google advertising
AdWords
beginning, limitations of
CPC (cost per click), adoption of
keywords, advertiser bidding on
limitations of
upgrading
Aiken, Paul
Airplane test
Allen, Herbert III
All Things Digital Conference
AltaVista
Amazon
and cloud computing
electronic book sales
Anderson, Chris
Andreessen, Marc
and Campbell
on decline of newspapers
on Google
and Netscape
new media ventures of
Android
AOL
Google exit from
powered by Google deals
Apple
Apple/Google board members
and Campbell
Google mobile phone competition
as wave maker
See also Jobs, Steve; specific products
Armstrong, Michael
Armstrong, Tim
leaves Google
role at Google
Arnold, Stephen E.
Arora, Nikesh
Arrillaga, Laura
Arrington, Michael
Artificial intelligence (AI)
Ask.com
Associated Press
Google deal
growth of
issues with Google
online, revenue compared to print
Association of American Publishers
Astound Cable
Auctions
for AdWords
for IPO stock price
Authors Guild, lawsuit against Google
Ayers, Charlie
BackRub
Baidu
Ballmer, Steve
Barron, Seth
Battelle, John
Bechtolsheim, Andy
as Google billionaire
as investor
role at Google
Behavioral targeting
Berndt, Andy
Berners-Lee, Tim
Bernstein, Leonard
Beta testing
Bewkes, Jeff
Bezos, Jeffrey
Bharat, Krishna
Bianchini, Gina
Bing
Bisciglia, Christophe
Bloomberg, growth of
Bock, Laszlo
Boeing aircraft, purchase by Google
Books/book publishers
Authors Guild lawsuit
Book Search settlement
complaints against Google
decline of industry
Google position
libraries/Google partnership
orphaned books issue
outlook for future
See also Electronic books
Boorstin, Robert
Borthwick, John
Bouchet, Paul
Bowman, Douglas
Brabazon, Tara
Braddi, Joan
Brain reading
Branson, Richard
Braun, Larry
Braun, Lloyd
Brilliant, Dr. Larry
Brin, Sergey
background information
clarity of purpose
in computer industry
focus at Google
Google, development of
as Google billionaire
on Google contribution to society
limitations of
Parkinson’s gene
personality of
on privacy issue
relationship with Page
at TGIF, example of
title of
Washington visit
wife, Wojcicki, Anne
Bronfman, Edgar M., Jr.
Brown, Bonnie
Brown, Millward
Browsers
Chrome
Google as default search
Google impetus for
Buchheit, Paul
Burning Man
Bush, George W.
Business plan
Cable box
Google data gathering with
wireless replacement for
Cable programming
new media ventures of
outlook for future
revenues,increase in