Cafeteria/free food
Calacanis, Jason
Calhoun, David L.
Campbell, Bill
and Apple
background information
criticism of
and Facebook
negative views of
role at Google
Canoe Ventures
Carr, Nicholas
Cartoon Cavalcade of Comedy
Cashback
Cassidy Singh
CBS, new media ventures of
CBS Interactive
deals of
growth of
and Smith
YouTube deal
CD Club Web Server
Center for Digital Democracy
Chavez, Pablo
Chen, Steve
Cheriton, David
Chernin, Peter
Chester, Jeffrey
Child care
China, censorship, Google compliance with
Christensen, Clayton M.
Clancy, Dan
Clarizio, Lynda
Clear Channel Communications
Cloud computing
applications
features of
and Schmidt
CNET
CBS acquisition of
privacy dispute
Coats, Dan
Commercials, TV. See Television
Comstock, Beth
Content
founders, view of
Google ownership, necessity of
old versus new media view of
OPC (other people’s content), Google use
Conway, Ron
Cookies
Google data gathering
user opt-out option
Copyright
book digitization and Google
monitoring, legal status
See also Piracy
CPC (cost per click)
adoption of
functions of
introduced to Google
CPM (cost per thousand)
Craigslist
impact on newspaper ads
Creative Lab
Crovitz. Gordon
Curley, Tom
Cutts, Matt
Data centers
and cloud computing
scope of
Data collection by Google
advertising, use of data for
behavioral targeting
via cable box
and cookies
data as power source
and DoubleClick
privacy concerns. See Privacy
transparent personalization
Daumann, Philippe
Davenport, Thomas H.
Davidson, Alan
Davies, Michael
Delrahim, Makan
Desai, Keval
Design of Everyday Things, The (Norman)
Desimone, Josef
Digg
Digital Millennium Copyright Act
Diller, Barry
on Google founders
and Google IPO
meets with founders
on new media
new media ventures of
on privacy issue
Disney
CBS deal
streaming on iTunes
Doerr, John
and Campbell
on CEO, need for
as investor
on IPO
and private plane purchase
on recession of 2008,
and Schmidt
Dog care
“Don’t be evil,”
Dot-com collapse
DoubleClick
acquisition, attempts to block
functions of
Google acquisition of
value to Google
Drucker, Peter
Drummond, David
Duplicate detection
Dyson, Esther
EchoStar Technologies
eGroups
Eisner, Michael
Electronic books
Book Search settlement
copyright issues
Google digitization plan
Kindle
publisher resistance to
sale, increase in
Electronic Privacy Information Center
Employees. See Google employees
Encyclopedia, Knol
Engineers. See Google engineers
Epic2014
Epix
Eun, David
Eustace, Alan
Excite
employee perks
Google concerns about
Google as facilitator of
versus MySpace
Sandberg at
Fager, Jeff
Fallows, James
Fancast.com
Fanning, Shawn
Federal government
Brin, Washington visit
child porn queries case
and DoubleClick deal
Google/Yahoo alliance blocked
Microsoft monopoly charges
Obama administration and Google
Washington office as mediator
Filo, David. See also Google
FIOS
Fortune, Google ranking
Fox, Nick
Free services
and alternative money schemes
and Google
versus payment-based
FriendFeed
Froogle
Gates, Bill
and cable companies
and changing technology
on competitive threat
on creative capitalism
Gates Foundation
view of Google
See also Microsoft
Global Google
challenges to
China, censorship
growth of
legal compliance, examples of
Glocer, Tom
on Reuters financial results
Gmail
ads, word matching method
privacy concerns
advertising. See Google advertising
Android
AOL deal
CEO, search for
Chrome browser
and cloud computing
corporate headquarters. See Mountain View Googleplex
data centers
democratizing impact of digital
“don’t be evil” slogan
dot-com bust, impact on
employees. See Google employees; Google engineers
Fortune ranking of
founders of. See Brin, Sergey; Page, Larry
Gmail started
going public. See Public offering
Google Health
Google Voice
green initiatives
growth of
home page/logo, design of
idealism of founders
incorporation of
initiatives (2008)
investors, initial
lawsuits against. See Lawsuits
losses (1999-2000)
management. See Management at Google
mission of
monetizing, problems of
monetizing solutions
office space, in beginning
and old media. See Old media
PAC of
press conference, first
recession of 2008, impact on
strategy
societal contribution of
threats to
Washington office
as wave maker
and wisdom of the crowds approach
YouTube
Google advertising
AdSense
AdWords
Analytics
CNET dispute
consumer data, misuse of
consumers, data collection on. See Data collection by Google; Privacy
CPC (cost per click)
development of
DoubleClick
effectiveness of ads, measuring
future pressures
in Gmail
Gmail problem
Google Ad Planner
Google as Big Brother view
Google Audio Ads
Google News
as Google option
Google policy
Google Print Ads
Google TV Ads
and Google values
Google viewpoint on
importance to Americans
initial resistance to
method, advantages of
on mobile devices
network effect
versus old media ads. See Advertising, traditional; Old media
and Patriot Act
privacy versus user trust
revenues
sales force
syndication of ads
and YouTube
Google Analytics, function of
Google Audio Ads
Google Books
Google Book Search
Google Checkout
Google Content Network
Google Desktop
Google Desktop Search
Google Docs
Google Earth
Google employees
dog policy
engineering staff. See Google engineers
and Google culture
hiring practices
leaving Google
loyalty to founders
millionaires and stock price
motivational methods
perks/benefits to
salaries
stock options to
strategists/sales force
TGIF
20 percent time
Google engineers
initial hires
limitations of
management of
as noncommunicators
product strategy meetings, example of
recruitment of
role of
salaries
working together, success of
Google Flu Trends
Google Foundation
Google Founders Award
Google Health
Google Maps
privacy issue
Google News
ads on
complaints against
invention of
number of news sites
revenues
wire services, settlement with
Googleplex. See Mountain View Googleplex