Выбрать главу

Google Print Ads

Google Product Search

Google Product Strategy (GPS) reviews

role at Google

Google Scholar

Google Search

and advertising. See Google advertising

cookies, use by Google

as default search for browsers

development of

future threats

mechanism of

on mobile devices

name, choosing

versus other search engines

PageRank

Google Ventures

“Google Version 2.0: The Calculating Predator,”

Google Video

Google Voice

Googzilla concept

Gore, Al

on Apple board

and Google

Google, view of

on Steve Jobs

Gotlieb, Irwin

on ads and smart phones

career of

on misuse of data

observations on Google

outlook for future

GoTo

GrandCentral

Gravel, Mike

Green initiatives

Gross, Bill

Grouf, Nick

Group M

Hands Off the Internet

Harik, George

Hashim, Smita

Health records, Google Health

Hecht, Albie

Heiferman, Scott

Hennessy Stanford L.

Herskovitz, Marshall

Hiring practices

Hirschhorn, Jason

Holden, Richard

Hölzle, Urs

Horowitz, Ben

Horvath, Jane

Huber, Jeff

Hulu

Hurley Chad

Hybrid sites

Idealism

of founders

and tech companies

Iger, Robert

Initial public offering (IPO). See Public offering

Inktomi

Innovation

Google as wave maker

Innovator’s Dilemma

and 20 percent time

Intel

Investors in Google

InVidi

iPhone

Android as competitor

on mobile devices

iPod

iTunes

Disney licensing deal

show/movie licensing on

Iyer, Bala

Jarvis, Jeff

Jobs,Steve

and Campbell

clarity of

compared to Google founders

*and Disney

See also Apple

Johnson, Kevin

Joost.com

Journalism Online

Junglee

Justice Department. See Federal government

Kamangar, Salar

Karmazin, Mel

first visit to Google

on Google ads

on new media

satellite radio problems

Katzenberg, Jeffrey

Kedar, Ruth

Kelly, Kevin

Kennedy, Jim

Keywords

advertiser bidding on

advertising relevance to

Khosla, Vinod

Kindle

Kleiner Perkins Caufield Byers

Knol, encyclopedia

Kordestani, Omid

on expansion of Google

as Google billionaire

on Google founders

role at Google

Kotick, Bobby

games business in China

Krane, David

Lack, Andrew

Lashinsky Adam

Law of increasing returns

Lawsuits

Authors Guild

Viacom

Yahoo

Lee, Alissa

Lee, Kwan

Lemann, Nicholas

Lerer, Kenneth

Lessig, Lawrence

Levinson, Arthur

Libraries

book digitization partners

complaints against Google

Link analysis

Lippman, Andrew B.

Lively

Loudcloud

Lunar X Prize

McAndrews, Brian

McCaffrey Cindy

McCain, John

MacFarlane, Seth

Mack, Connie

McNamee, Roger

Magazines/magazine ads

decline of

online, increase in readers

outlook for future

Mahalo.com

Malseed, Mark

Management at Google

as controlled chaos

emulation by others

executive management meetings

as networked management

orchestra conductor metaphor

Stanford University as model

structure, development of

turnover 2009,

weaknesses

See also Schmidt, Eric

Marketing companies

Massage program

Mayer, Marissa

dating Page

on Google founders

hiring of

role at Google

Media companies

Innovator’s Dilemma trap

wave makers versus wave riders

See also New media; Old media

Meeker, Mary

Meetings

executive management

product strategy

Mehdi, Yusuf

Metered payments

Micropayments

Microsoft

anti-Microsoft tribe

Bing search engine

Cashback failure

criticism of Google

and Facebook

versus Google

Live Search

monopoly charges

Passport and personal data

profit-making mission

Yahoo bid

Millard, Wenda Harris

Mills, Elinor

Mobile phones

Android platform

Google Voice

new media ventures of

smart phones

Monopoly

and Google

and Microsoft

Moonves, Les

Moore ’s law

Moritz, Michael

and Campbell

on CEO, need for

as investor

on IPO

on value of Google

view of Schmidt

Motwani, Rajeev

on Google founders

role at Google

on Schmidt

Mountain View Bayshore Parkway facility

Mountain View Googleplex

culture of

expansion of

facilities of

See also Google employees

Movie industry

complaints against Google

decline, causes of

new media ventures of

piracy problem

Mozilla

MTV Networks

MTV Overdrive

Murdoch, Rupert

acquisitions of

MySpace acquisition

outlook for newspapers

Quarterlife

Music companies

album sales, drop in

disruption by digital wave

new media companies

Musicstation.com

Myers, Jack

Myhrvold, Nathan P.

MySpace

versus Facebook

Google deal

Murdoch purchase of

networked approach of

Quarterlife

Napster

Naughton, Eileen

NBC, new media ventures of

Negroponte, Nicholas

Neilsen Company, Google partnership

Nessen, Charles

NETPAC

Netscape browser

Netscape Communications

Networked approach

beta testing

communication

Google advertising

Network neutrality

NeuroFocus

New Century Network

Newmark, Craig

New media

concerns related to Google

consumer spending on

content, meaning of

media usage by youth, statistics on

versus Microsoft approach

old media ventures into

profits compared to old media

user control, shift toward

wave makers versus wave riders

Newspapers/newspaper ads

cost cutting (2008-2009)

decline of

Google Print Ads

investments, problems of

journalism students, focus of

online, increase in readers

online, problems of

outlook for future

outsourcing

as product, capabilities of

News services. See Wire services

Ning

Nisenholtz, Martin

Nooglers

Norman, Donald A.

Norvig, Peter

Obama, Barack

Old media

acquisitions, purpose of

ad revenues, risks of

concerns related to Google

content, meaning of

decline of

Google going public, response to

Google outreach to

new media acquisitions by

new media threats to

radical solutions, need for

recession of 2008, impact on

See also Advertising, traditional; Books/ book publishers; Magazines/magazine ads; Music companies; Newspapers/ newspaper ads; Telephone companies; Television

Opsware

O‘Reilly Tim

Orkut

Overture

Page, Larry

on advertising formula

on advertising policy

background information

clarity of purpose

in computer industry

on content and Google

and digitized books

focus at Google

goals for Google

Google, development of

as Google billionaire

on Google users

limitations of

marketing, position on

on newspaper industry decline