83 Although Jobs… Scully changed his mind: Jennfier Reingold interview with John Scully in Fortune, July 21, 2008.
84 “He’s been incredibly important in the valley”: author interview with Marc Andreessen, September 15, 2008.
85 one of Schmidt’s initial targets… “all things take care of themselves”: author interviews with Sheryl Sandberg, September 10, 2007, and September 18, 2008.
87 “Before Sheryl arrived”: author interview with Mary Meeker, January 23, 2009.
87 Advertising… had not been viewed “as a priority”: author interview with Eric Schmidt, October 9, 2007.
87 offered five million dollars: author interview with Matt Cutts, August 20, 2007.
88 “Google was really trying”: author interview with Benjamin A. Schachter, February 15, 2008.
88 the effort at Sandberg was now working on: author interview with Sheryl Sandberg, October 11, 2007.
88 What Google was quietly exploring… monitorthe results online: author interviews with Salar Kamangar, March 27, 2008; Marissa Mayer, March 25, 2008; Susan Wojcicki, April 16, 2008; Hal Varian, March 27, 2008; and Sheryl Sandberg, September 18, 2008.
90 Israeli entrepreneur Yossi Vardi: author interview with Sergey Brin, September 18, 2008; Brin interview, Haaretz.com, June 2, 2008.
90 “AdWords is brilliant”: author interview with Nathan Myhrvold, March 28, 2008.
91 The effort was led and architected by Susan Wojcicki: author interview with Susan Wojcicki, April 16, 2008.
91 “basically turned the Web into a giant Google billboard”: Danny Sullivan, quoted by Jefferson Graham, “The House That Helped Build Google,” USA Today, July 5, 2007.
9I “He and an engineer”… “You see why I work with these people”: author interview with Eric Schmidt, September 12, 2007.
91 a marketing budget of two hundred thousand dollars: author interview with Susan Wojcicki, April 16, 2008.
92 “probably was an accident”: Larry Page lecture at Stanford University May 1, 2002.
92 “It changed the way content providers think”: author interview with Susan Wojcicki, April 16, 2008.
92 $7 million: Google’s Form S-1 filed with the SEC, August 18, 2004.
92 “Now we could fund”: author interview with Urs Hölzle, September 10, 2007.
CHAPTER 5 Innocence or Arrogance? (2002-2003)
94 “Google would be a defining company”: author interview with Eric Schmidt, September 17, 2007.
94 “If we solve search”: Larry Page speech to Stanford University ’s 2002 class, available via a link on Page’s Wikipedia page.
95 “No one knew who Google was”: author interview with Lynda Clarizio, June 4, 2008.
95 “I want us to bid to win”: author interview with Susan Wojcicki, April 16, 2008.
95 “We could have gone bankrupt”: author interview with Sergey Brin, September 18, 2008.
95 “Overture offered more money”: author interview with Robert Pittman, February 29, 2008.
95 “Every time you did a search”: author interview with Nick Grouf, February 15, 2008.
95 “affected how we thought”: author interview with Tim Armstrong, February 28, 2008.
95 “What are you going to do”: author interview with Eric Schmidt, September 17, 2007.
96 a “super librarian”: Larry Page speech at a press lunch prior to Google’s annual shareholder meeting, attended by author, May 10, 2007.
96 “We call up Al Gore”: author interview with Eric Schmidt, September 17, 2007.
96 “I sampled college students”: author interview with Dan Clancy and Adam Smith, September 11, 2007.
96 “If we had done that”: author interview with Sergey Brin, March 26, 2008.
97 “We overlap a lot”: author interview with Sergey Brin, October 11, 2007.
97 “He is also a principal proponent”: author interview with Laszlo Bock, March 24, 2008.
97 “on the user end experience”: author interview with Bill Campbell, October 8, 2007.
97 “brings more of an operational focus”: author interview with Craig Silverstein, September 17, 2007.
97 “We’re pretty lucky”: author interview with Sergey Brin, October 11, 2007.
97 “What both bring”: author interview with Nick Fox, September 11, 2007.
98 Brin was introduced… “She was a clear hire”: author interview with David Drummond, March 25, 2008, and with Sergey Brin, March 26, 2008.
98 “Amid the surreal oddity of it”: e-mail exchange between the author and Alissa Lee, March 20, 2009.
98 buying a Boeing 767: author interview with John Doerr, September 18, 2008.
100 “huge debate over Gmail”: author interview with Terry Winograd, September 25, 2007.
100 “an unprecedented invasion says Electronic Privacy group”: ZDNet, May 4, 2004.
100 “broaden horizons”: author interview with Krishna Bharat, September 12, 2007.
101 “making copies and taking pieces”: author interview with Jim Kennedy February 21, 2008.
101 “there is nothing naïve about these guys”: author interview with the AP’s Tom Curley February 21, 2008.
102. “This is a company”: author interview with Eric Schmidt, March 26, 2008.
102. “Google is driven by engineers”: author interview with Gordon Crovitz, April 27, 2007.
102 “Larry and Sergey didn’t like management”: author interview with Eric Schmidt, April 16, 2008.
103 “The biggest milestone”: author interview with John Doerr, September 18, 2008.
104 Google’s employee roster: IPO filing, August 2004.
104 Its new campus: Google form 10-K, filed with the SEC for end of fiscal 2007.
CHAPTER 6:Google Goes Public (2004)
105 To grow, Google needed to investment capitaclass="underline" author interview with Eric Schmidt, October 8, 2007.
105 An excellent account of the process Google followed in devising its IPO can be found in Vise and Malseed’s Google Story.
106 “It seemed to me vaguely undemocratic”: author interview with John Doerr, September 18, 2008.
106 “I didn’t want to take a position”: author interview with Ram Shriram, September 16, 2008.
106 consulting with Barry Diller: author interview with Larry Page, March 25, 2008.
106 ‘A Letter from the Founders“ contained in Google’s S-1 Registration Statement with the SEC, August 2004.
107 ”We were concerned“: author interview with Larry Page, March 25, 2008.
107 ”Holy shit“: author interview with David Krane, November 4, 2008.
108 ”Will it break one hundred dollars?“: author interview with Marissa Mayer, November 4, 2008.
108 The stock reached $108.31… to its employees: SEC Form S-1, August 2004.
109 Even Bonnie Brown: Stefanie Olsen, CNET News, January 23, 2008.
110 ”We began as a technology company“: Google IPO, SEC form 3-1, August 2004.
110 two hundred million dollars in 2003: author interview with Benjamin Schachter, February 15, 2008.
110 ”In a second“: author interview with Matt Cutts, March 26, 2008.
111 ”suggests that while Microsoft“: John Markoff, ”Why Google Is Peering Out, at Microsoft,“ New York Times, May 3, 2004.
111”we believe that our user focus“: Google IPO, August 2004.
112 ”Being less experienced“: author interview with Larry Page, March 25, 2008.
112. ”A lot of it is common sense“: author interview with Sergey Brin, September 18, 2008.
112 ”They wanted to replicate the Stanford culture“: author interview with Ram Shriram, June 12, 2008.
112 ”They predicted things that did not make sense to me“: author interview with Urs Hölzle, September 10, 2007.
112 ”Their clear, coherent point of view“: author interview with Terry Winograd, September 25, 2007.
112”The number of times they made me change my opinion“: author interview with Rajeev Motwani, October 12, 2007.
113 the construct framed by Eric Steven Raymond: Eric Steven Raymond, ”The Cathedral and the Bazaar,“ found at http:/wwwcatb.org/-esr/writings/cathedral-bazaar/.