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113 Page and Brin actually have more experience: author interview with Eric Schmidt, September 12, 2007.

113 ”quintessential Montessori kids“: author interview with Marissa Mayer, August 21, 2007.

114 ”question everything“: Larry Page speech at University of Michigan, 2005.

114 ”There’s kind of a strength in the duo“: author interview with Bill Campbell, October 8, 2007.

114 ”We agree eighty to ninety percent of the time“: author interview with Sergey Brin, March 26, 2008.

114 ”If we both feel the same way… we’re probably right“: author interview with Larry Page, March 25, 2008.

114 strength ”to be different“: author interview with Susan Wojcicki, September 10, 2007.

114 ”having a mental sparring partner“: author interview with Jen Fitzpatrick, September 12, 2007.

114 ”Having the two of them being completely in sync“: author interview with Omid Kordestani, September 12, 2007.

114 ”to force a conversation“: author interview with Eric Schmidt, September 12, 2007.

115 ”Some companies would be worried“: author interview with Sheryl Sandberg, October 11, 2007.

115 ”people saw values we believed in“: author interview with Craig Newmark, January 11, 2008.

115 the reason the troika ”works is that whoever you go to“: author interview with Sheryl Sandberg, October 11, 2007.

116 ”Eric is the leader for the company“: author interview with Sergey Brin, October 11, 2007.

116 ”I can’t imagine“: author interview with Bill Campbell, October 8, 2007.

116 ”A balanced appreciation“: author interview with Dan Rosensweig, February 27, 2008.

116 ”It borders on insulting“: author interview with Elliot Schrage, October 12, 2007.

116 ”catcher“: author interviews with Eric Schmidt, September 12, 2007, and October 9, 2007.

116 At the press lunch: post-Zeitgeist lunch attended by author, October 11, 2007.

117 ”the best business partner“: annual Google shareholder meeting attended by author, May 10, 2007.

117 ”Eric is the person who said“: author interview with Sheryl Sandberg, October 11, 2007.

117 ”I’ve become a huge cheerleader“: author interview with Michael Moritz, March 31, 2009.

118 an incident at the 2005 World Economic Forum: author interview with Andrew Lack, October 4, 2007.

118 ”no recollection of the specific incident“: e-mail from Arthur Sulzberger, Jr., April 29, 2009.

118 ”Schmidt confirmed Lack’s account“: author interview with Eric Schmidt, April 1, 2009.

118 ”Here’s the part you don’t see“: author interview with Bill Campbell, April 1, 2009.

119 ”We’re smart guys“: author interview with Terry Winograd, September 25, 2007.

120 ”privacy concerns“: Google IPO, August 2004.

CHAPTER 7: The New Evil Empire? (2004-2005)

122 a faux documentary by two young journalists: EPIC 2014 available on YouTube.

122 ”evil empire“: author interview with Sheryl Sandberg, October 10, 2007.

122 ”Did not begin until Google went public“: author interview with Eric Schmidt, April 16, 2008.

122 It took Microsoft fifteen years: time line on Microsoft.com.

123 ”There’s that same ’think big’ attitude“: Steven Lurie, quoted in Gary Rivlin, ”Relax, Bill Gates; It’s Google’s Turn as the Villain,“ New York Times, August 24, 2005.

123 their ”moon shot“: Jeffrey Toobin, ”Google’s Moon Shot,“ The New Yorker, April 18, 2007.

123 ”Google decides not to use that content“: Copies of Google library contracts with the University of Michigan and the University of California, 2006.

124 ”copyduty“: Kevin Kelly ”Scan This Book!“ New York Times Magazine, May 14, 2006.

124 ”People don’t buy books“: author interview with Sergey Brin, March 26, 2008.

125”Google went to libraries“: author interview with Richard Sarnoff, January 16, 2008.

125 He mentioned ”the huge risk“: author interview with Paul Aiken, February 14, 2008.

126 ”Fair use is as important a right as copyright infringement“: author interviews with David Drummond, September 11, 2007, and March 25, 2008.

126 ”finding a way to move forward“: author interview with John Hennessy June 9, 2008.

127 ”If they had a copyright lawyer“: author interview with Tim Wu, September 20, 2007.

127 ”Our patents, trademarks, trade secrets“: Google IPO prospectus, 2004.

127 ”I think that’s true“: author interview with Megan Smith, April 17, 2008.

128 ”We’re a technology company“: author interview with David Eun, September 18, 2007.

128 ”It’s probably both“: author interview with Paul Aitken, February 14, 2008.

128 ”The first thing he said was“: author interview with Mel Karmazin, May 13, 2008.

128 That year, Yahoo generated profits of $1.1 billion: Richard Siklos, ”When Terry Met Jerry Yahoo“ New York Times, January 29. 2006.

129 Google acquired fifteen smaller digital companies: financial results for 2005 available on Google.com.

129 The circulation of daily newspapers… fall more steeply: Newspaper Association of America Web site.

129 falling 20 percent on average: Dick Edmonds, ”A Bad Year for Newspaper Stocks-a Worse Year for the Gray Lady“ Poynter Online, January 12, 2006.

130 U.S. content and software companies lost: Alan Cane, ”Attacking the Pirates,“ Financial Times, February 28, 2007.

130 About one billion songs per month: Ethan Smith, ”Sales of Music, Long in Decline, Plunge Sharply,“ Wall Street Journal, March 21, 2007.

130 ”I don’t believe they have any incentive“: author interview with Sir Howard Stringer, February 8, 2008.

130 three years earlier, in 2002: National Cable and Telecommunications Association.

130 The radio industry was also squeezed: ”Digitalization of the Media Industry: How Close to a Tipping Point?,“ The Kreisky Media Consultancy May 6, 2006.

131 concern about ”market power“: author interview with Irwin Gotlieb, June 2, 2008.

131 ”In Google’s 2004 annual report“: Annual 2004 report to shareholders from Larry Page and Sergey Brin, spring of 2005.

131 the founders gave old-media executives more cause for concern: annual letter to shareholders from Larry Page and Sergey Brin, 2004.

132 ”We told the pilots to head to London “: author interview with Sergey Brin, March 26, 2008.

132 ”he offered a number“: author interview with Jonathan Miller, February 12, 2008.

133 Microsoft spurned the advice: Robert A. Guth, ”Microsoft Bid to Beat Google Builds on a History of Misses,“ Wall Street Journal, January 16, 2009.

133 ”thinking they had the deal done“: author interview with Tim Armstrong, February 28, 2008

133 Google and AOL reached agreement: Google and Time Warner AOL press release, December 20, 2005.

134 ”so fearful of Google“: Mylene Mangalindan and Robert A. Guth, ”EBay Talks to Microsoft, Yahoo About a Common Foe: Google,“ Wall Street Journal, April 21, 2006.

134 ”more like us than anyone“: Fred Vogelstein interview with Bill Gates, Fortune, April 18, 2005.

134 If a user searched Tianamen Square: Peter Bazalgette, Guardian, August 17, 2008.

134 Four years later, at Google’s annual shareholder meeting: meeting on Google campus, May 8, 2008.

135 comply with the government of Thailand: Seth Mydans, ”Agreeing to Block Some Videos, YouTube Returns to Thailand,“ New York Times, September 1, 2007.

135 ”There is no question“: Elliot Schrage testimony before the Committee on International Relations of the U.S. House of Representatives, February 15, 2006.

135 ”It took me awhile“: author interview with Eric Schmidt, April 1, 2009.

136 ”CNET was banished“: Planet Google, Randall Stross, September 2008.

137 ”Because it was last minute“: author interview with Sergey Brin, March 26, 2008.