176 Irwin Gotlieb did see DoubleClick and its ad exchange as a potential disruptor: author interview with Irwin Gotlieb, February 11, 2008.
177 ”In four decades in the advertising business“: author interviews with Irwin Gotlieb, February 11, 2008, May 21, 2008, June 2, 2008, September 26, 2008, and April 2009 e-mails.
179 ”In Hollywood, a screening room is a shom-off room“: author interview with Michael Kassan, December 15, 2008.
180 ”take our client data“: author interview with Sir Martin Sorrell, February 18, 2008.
180 The way it works: author interview with Keval Desai, April 14, 2008.
181 ”It is absolutely our intention to be in every cable box“: author interview with Eileen Naughton, February 28, 2008.
182 ”Yes, he’s right“: author interview with Terry Semel, July 9, 2008.
182 conceded that ”the roles will start shifting“: author interview with Smita Hashim, April 17, 2008.
182 ”to remind people why they love Google“: author interview with Andy Berendt, April 22, 2008.
183 ”If Google could introduce us“: author interview with Beth Comstock, May 2, 2007.
183 ”It raises issues“: Sir Martin Sorrell quoted in the New York Post, April 23, 2007.
183 ”worried about Google becoming large“: author interview with Tim Wu, September 20, 2007.
184 ”When I decide to go to the movies“: author interview with Eric Schmidt, October 8, 2007, and Schmidt interview in London, Financial Times, May 23, 2007.
184 ”I am really excited to tell you“: Google third quarter conference call, October 19, 2007
184 two-day ”Zeitgeist“ conference: author attended October 10, 2007.
185 ”the number one“ privacy issue: author interview with Sergey Brin, October 11, 2007.
CHAPTER 10: Waking the Government Bear
186 public interest advocate, Jeffrey Chester: author interviews with Jeff Chester, September 27, 2007, and October 15, 2007.
187 ”Why does Google need to collect all of this information?“: author interview with Marc Rotenberg, October 15, 2007.
187 ”behavioral targeting“: Arik Hesseldahl, ”A Rich Vein for ‘Reality Mining,’“ BusinessWeek, May 5, 2008.
188 Phorm: Louis Story ”A Company Promises the Deepest Data Mining Yet,“ New York Times, March 20, 2008; BBC interview with Tim Berners-Lee posted on the Web by Richard Defendorf, March 17, 2008; and Nikki Talt and Tim Bradshaw, ”Brussels to Investigate Consumer Profiling by Online Advertisers,“ Financial Times, March 30, 2009.
189 ”If you’re searching for an SUV“: author interview with Irwin Gotlieb, February 8, 2008.
189 In its five-page Checkout privacy policy: Google Checkout and Google privacy policies found on Google.com.
190 ”In 1984”: author interview with Lawrence Lessig, September 11, 2007.
190 In its 2007 annual ranking: press release from Financial Times and Millward Brown, April 23, 2007.
191 “Privacy is one of those third rails”: author interview with Randall Rothenberg, January 10, 2008.
191 “Unfortunately”: author interview with Eric Schmidt, October 9, 2007.
192 “We think of the ad as content”: author interview with Jeff Huber, September 12, 2007.
192 “There’s nobody watching the store”: author interview with Jeff Chester, October 15, 2007.
193 “We’re working on expanding”: Eric Schmidt, October October, 19 2007.
193 “opt-in”: author interview with Marc Rotenberg, October 15, 2007.
194 “How many people yesterday”: author interview with Sergey Brin, October 11, 2007.
194 “When you pay $1.6 billion”: author interview with Nick Grouf, May 15, 2008.
195 “crumbled cookies”: Google announcement, July 16, 2007.
195 “The product brand was very strong”: author interview with Alan Davidson, October 15, 2007.
195 “they were almost alone”: author interview with Gigi Sohn, October 3, 2007.
196 “We’ve been under the radar”: author interview with David Drummond, September 11, 2007.
196 “No question that people here regularly discuss Microsoft’s experience”: author interview with Elliot Schrage, October 12, 2007.
196 “Microsoft is a bit of an unusual company”: author interview with Sergey and Brin, October 11, 2007.
196 “In the end”: author interview with Beth Comstock, May 2, 2007.
197 “I would say always”: author interview with Larry Page, March 25, 2008.
197 Google had a great year in 2007: January 31, 2008 Google press release found on Google.com.
197 Twenty countries: annual founders’ letter, March 26, 2008.
197 “We’re an engineering company”: author interview with Sheryl Sandberg, October 7, 2007.
197 “basic principles”: Eric Schmidt August 21, 2007 keynote address to the Progress and Freedom Foundation dinner available on YouTube.
198 “That’s probably correct”: author interview with Eric Schmidt, October 9, 2007.
198 “Google if it were a person”: author interview with Tim Wu, September 20, 2007.
CHAPTER 11: Google Enters Adolescence (2007-2008)
199 $868.6 million in stock in 2007: Google 10-K filed with the SEC for the fiscal year ended December 31, 2007.
200 “If you want to talk to Larry or Sergey”: author interview with Megan Smith, April 17, 2008.
200 “Larry is going to take one side”: author interview with Tim Armstrong, February 28, 2008.
200 Brin and Page were to meet with an engineering team: GPS meeting, attended by author, October, 9, 2007. The ground rule was that any description of product discussed or engineer names had to be cleared with Google, which it was.
202 “I’d make people describe things in English!”: author interview with Terry Semel, July 9, 2008.
203 “I hope they try”: author interview with Sergey Brin, October 11, 2007.
203 “self-imposed, bureaucratic response”: author interview with Larry Page, March 25, 2008.
203 Page on Moore ’s law as management tooclass="underline" author interview with Larry Page, March 25, 2008.
204 “a one-trick pony”: Steve Ballmer interview, Financial Times, June 20, 2008.
204 “Google is extremely good with search”: author interview with Irwin Gotlieb, February 11, 2008.
204 “‘Where is the new pony?”: author interview with Tad Smith, April 9, 2008.
204 “I like the trick!”: author interview with Eric Schmidt, April 16, 2008.
204 “a legitimate question”: author interview with Elliot Schrage, March 25, 2008.
204 search advertising was slowing: decline reported by ComScore from BusinessWeek, March 10, 2008.
205 it had plunged 40 percent: Google stock price from the Wall Street Journal, March 28, 2008.
205 “Goodbye, Google”: Wendy Tanaka, Forbes.com, March 26, 2008.
205 “more relevant”: author interview with Tim Armstrong, February 28, 2008.
205 “The clicks are not what is relevant”: author interview with Hal Varian, March 27, 2008.
205 “Google INC’s GO-GO era”: Kevin J. Delaney, Wall Street Journal, April 18, 2008, and Miguel Helft, New York Times, April 18, 2008.
205 Google hogged three quarters of all U.S. search: search marketing firm Efficient Frontier, quoted in BusinessWeek, May 19, 2008.
205 one of every three videos viewed online: from ComScore as reported by the Jim Dalrymple, IDG News Service, March 17, 2008.
206 The impact of this new medium: author interview with Steve Grove of YouTube, April 15, 2008.
206 “they’ll never make money”: author interview with Irwin Gotlieb, June 2, 2008.
206 “start working on monetizing it”: author interview with Eric Schmidt, March 26, 2008.
206 “highest priority”: Eric Schmidt, CNBC interview, April 30, 2008.
207 the iPhone delivered fifty times more search queries: Google presentation by Deepak Anand, mobile marketing manager, May 2008.
207 “As compared to the internet model”: Larry Page, October 10, 2007.
207 Google’s mobile quarterback was Andy Rubin: author interview with Andy Rubin, March 24, 2008.