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208 “Since we think we have the most reliable network”: author interview with Ivan Seidenberg, February 19, 2008.

210 “they’ve provoked the bear”: author interview with Ivan Seidenberg, February 19, 2008.

210 At Apple board meetings: author interview with Eric Schmidt, March 26, 2008.

210 “We had the very good fortune”: tape watched by author of All Hands staff meeting addressed by Eric Schmidt, April 28, 2008.

211 “a planning process”: author interview with Eric Schmidt, September 12, 2007.

211 It was still talking to cable companies: author interview with Eric Schmidt, April 16, 2008.

211 if the cable companies could get together they would have “a Google-type ability”: author interview with Jeff Bewkes, April 10, 2006.

212 “The browser becomes the operating system”: author interview with Christophe Bisciglia, September 19, 2008.

212 YouTube was silenced for several hours on February 24, 2008: Jane Spencer, “How a System Error in Pakistan Shut YouTube,” Wall Street Journal, February 26, 2008.

213 In its annual letter to shareholders: annual Google founders’ letter, March 26, 2008.

213 They pledged to divert: Dr. Larry Brilliant, 2.0 Conference attended by author in San Francisco, November 5, 2008.

214 “Google gets more health questions”: author interview with Dr. Roni Zieger, March 27, 2008.

214 in a March 2008 speech: Eric Schmidt speech, March 1, 2008.

214 Brin and Page declaration that Google’s mission is to “Be good,” and their pledge to gift Google Earth to relief organizations and to subsidize solar power from their joint appearance at the Sixth Annual Global Philanthropy Forum, April 11, 2007, and is available on YouTube.

214 “If it were a person”: founders’ letter, December 31, 2004, Google annual report.

215 “The story of Google today”: author interview with Danny Sullivan, August 27, 2007.

215 “Google’s become a big company”: author interview with Paul Buchheit, June 9, 2008.

215 “Google did not invent YouTube”: author interview with Scott Heiferman, January 25, 2008.

215 Growing too big and losing focus: author interview with Omid Kordestani, September 12, 2007.

215 “For the last year my biggest worry”: small press lunch with Eric Schmidt and founders attended by author after annual Google shareholder meeting, May 10, 2007.

216 What to do about massage therapists: author interview with Eric Schmidt, March 26, 2008.

216 “from time to time”: author interview with Larry Page, March 25, 2008.

218 Schmidt defends management chaos: author interview with Eric Schmidt, September 12, 2007.

219 “a genius like Steve”: author interview with Al Gore, June 10, 2008.

219 “That can be stated as criticism”: author interview with Eric Schmidt, March 26, 2008.

219 “Peanut Butter Manifesto”: Brad Garlinghouse memo to Yahoo executives, November 18, 2006, and available on the Web.

221 “I am very disappointed in Eric Schmidt”: author interview with roger McNamee, April 27, 2008.

221 “Google is in a great position”: author interview with Marc Andreessen, March 27, 2008.

221 “Google is a precocious company”: author interview with Tim Wu, September 20, 2007.

222 “I worry about complexity”: author interview with Sergey Brin, October 10, 2008.

222 “I don’t think I’m worried about advertising pressure”: author interview with Sergey Brin, March 26, 2008.

222 “He had a vision”: author interview with Richard Sarnoff, January 16, 2008.

223 three hundred million dollars in company stock: Miguel Helft, New York Times, August 29, 2007.

223 “Sheryl created AdWords”: author interview with Roger McNamee, April 27, 2008.

223 Google offered her the CFO job: author interview with Eric Schmidt, March 26, 2008.

223 “Sheryl is a person who balances”: author interview with Elliot Schrage, March 25, 2008.

224 Facebook had 123 million unique visitors: Kevin Allison, Financial Times, June 23, 2008.

224 half a billion dollars: Microsoft/Viacom joint press release, December 19, 2007.

224 “in a little shadow boxing”: author interview with Marc Andreessen, June 9, 2008.

225 “Is Google’s culture great”: Adam Lashinsky “Google Is No. 1: Search and Enjoy” Fortune, January 29, 2007.

226 “controlled chaos”: author interview with Ram Shriram, June 12, 2008.

226 “I’d prefer ’less structured”‘: author interview with Sergey Brin, March 26, 2008.

226 “They had to go to another meeting”: author interview with Al Gore, June 10, 2008.

226 “They had their own method”: author interview with Barry Diller, March 3, 2009.

227 “There is a pattern in companies”: author interview with Larry Page, March 25, 2008.

CHAPTER 12: Is “Old” Media Drowning? (2008)

229 On a sunny July afternoon: the account of Iger, Chernin, and Mooves dialogue at Sun Valley from two eyewitnesses.

229 “The era when I worked at ABC”: author interview with Michael Eisner, June 19, 2008.

229 “If you read every piece”: author interview with Sir Howard Stringer, February 8, 2008.

229 I asked then CEO NobuyukiIdei: author conversation with Nobuyuki Idei in 2004 in New York at which no notes were taken (thus no quote marks) but at which he knew he was speaking to a reporter who had interviewed him before.

230 “It’s not fair”: author interview with Edgar Bronfman, Jr., July 5, 2007.

230 15 million copies: Jeffrey Cole keynote speech to the Monaco Media Forum, “State of the Mediasphere,” November 12, 2008.

230 3.7 million sales: Nielsen Scan reports from chart in the Wall Street Journal, December 19, 2008.

230 In 2007, worldwide digital music sales rose: the International Federation of the Phonographic Industry, as reported in the New York Times, January 25, 2008.

230 dive to $9 billion: Forester Research report carried in the Silicon Alley Insider, February 20, 2008.

231 “I never experienced any real restraints”: “Ripped from the Headlines: Times Editors Speak Out,” Los Angeles Times Magazine, May 12, 2008.

231 In 2007, newspaper advertising: Richard Perez-Pena, New York Times, February 7, 2008.

231 Business magazines: author interview with John Huey December 5, 2007.

232 newspaper revenues in 2007 totaled sixty billion dollars: author interview with Jim Kennedy, February 21,2008.

232 drop 87 percent: newsroom job cuts reported regularly throughout 2008; Gannett stock drop from Reuters, April 17, 2009.

233 “The cold our customers caught”: author interview with Thomas Glocer, June 5, 2008.

233 “gets about 20 percent of our revenues”: author interview with Tom Curley, February 21, 2008.

233 by 2008 Reuters had 2,600 reporters: author interview with Thomas Glocer, June 5, 2008.

234 lost 10 to 30 percent of their revenues: Murdoch at annual All Things Digital Conference attended by author, May 27-28, 2008.

234 only one of the top twenty-five newspapers to gain: the Audit Bureau of Circulations six-month report on the circulation of 395 daily newspapers, April 27, 2009.

234 “What really is going on”: author interview with Tad Smith, April 9, 2008.

234 “There is a systematic change”: author interview with Eric Schmidt, March 26, 2008.

235 “in so much better shape”: author interview with Paul Aiken, February 14, 2008.

235 “has fallen dramatically”: “To Read or Not to Read: A Question of National Consequence,” National Endowment for the Arts, November 19, 2007.

236 revenues began a steady decline in 2006: radio revenue declines reported by Jon Fine based on the Radio Advertising Bureau’s data, BusinessWeek, March 10, 2008.

236 $162.1 billion in 2008: Group M, March 30, 2009.

237 online advertising was soaring: Interactive Advertising Bureau.

237 “the long tail”: author interview with Nick Grouf, May 15, 2008.