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Trompenaars Hampden-Turner Culture for Business
OVERVIEW
Trompenaars Hampden-Turner provides consulting, training, coaching, and (un)learning services to help leaders and professionals manage and solve their business and culture dilemmas. Our clients are primarily Global Fortune 500 companies. We are based in Amsterdam, the Netherlands and Boston, USA. In addition, we have a network of associates throughout the world.
We particularly focus on cross-cultural consulting services around:
mergers and acquisitions integration
globalization
corporate vision and values.
We take pride in using the client's own language and discourse, although we make subtle changes to its underlying structure to render it more coherent. Topics may include diversity, communication, learning, training, teamwork, culture, coaching, knowledge management, leadership development, integrity, and balanced scorecards. For us these are all parts of a system. We also aim to introduce our clients to a paradoxical logic of human and organizational development. We aim for minimalist interventions yielding maximum results.
Introduction to our Offerings
We work with all business implications of culture. These may be part of an organization's globalization process, external growth and integration strategies, corporate identity and corporate communications, international change management, or the worldwide "rollout" of building cross-cultural competencies.
We work with organizations through a highly customized and integrated approach including:
Consulting on Culture-for-Business Management
Conduct cross-cultural due diligence
Facilitate your vision and value to strengthen your corporate identity
Surface cultural challenges and dilemmas which may be creating obstacles
Systematically reconcile cultural differences in order to maximize the business value of cultural diversity
Assist in creating a business climate of mutual respect and trust in order to link people from different cultures in productive and positive ways.
Global Leadership Development
Create top-of-mind recognition of and respect for cross-cultural issues
Develop culture-for-business competencies into competitive advantage
Help leaders solve critical culture-for-business dilemmas
Ascertain awareness of and respect for cross-cultural diversity
Develop the ability to leverage global diversity.
Executive Coaching
Cross-cultural executive coaching helps leaders and managers with wider perspectives, cultural sensitivity, and the ability to work with diversity in a productive and innovative way to achieve organizational goals.
Cross-cultural coaching helps the individual or team assess its own strengths and challenges. It assists with positive changes in behavior and perception. It also helps individual integration without sacrificing diversity and integrity within the organization.
Employee Training and (Un)learning
Raise awareness of how culture-for-business competencies can help improve the bottom line
Build awareness and respect for cross-culture and diversity issues
Provide support in "unlearning" negative cultural attitudes and stereotypes
Develop the ability to value and work with diversity.
Amsterdam Office:
A.J. Ernststraat 595D
1082 LD Amsterdam
The Netherlands
Teclass="underline" +31 20 301 6666
Fax: +31 20 301 6555
Emaiclass="underline" info@thtconsulting.com
USA Office:
14 Arrow Street, Suite 10
Cambridge, MA 02138-5106
USA
Teclass="underline" +1 617 876 5025
Fax: +1 617 876 5026
Index
A
Acer Computers 60
achievement-ascription 50
celebrity endorsements 99–103
cook like a professional chef 104–5
corporate image 104
definitions 97–8
measurable results 103
reconciling 105–7
senior-junior relationships 103–4
use of experts 98–9
advertising 5, 59
appealing to general public 78
categories of Caucasians 101
comparative 65
diffuse customers 78
dilemmas
examples 307
repetition 306–7
verbal vs visual 305–6
ethnic 219–20
family-oriented 63–4
fantasy 76–7
franchises 183
high-context 77
humorous 86–7, 91
implicit/indirect 75–6
in-your-face 75
Internet/ online 239
offensive 90
silly 86
television 64–5, 73–4
use of experts 98–9
affective see neutral-affective
agency theory 195–6
Albert Hejn 56
Amazon 247–8, 267–71
American Airlines 309–11
Ampex 115
AOL (America Online) 243
Apple Computer 167–8
Armani 201
ascription see achievement-ascription
Asia Manufacturing Online 80
Askegaard, S. 163, 164
AT&T 141–2
Automatic Teller Machine (ATM) 81--3
Index
B
BAA (British Airports Authority) 184
balance-of-payments 28
Bamossy, G. 163, 164
Bang & Olufsen (B&O) 286–9, 294–7
beauty products 58, 77, 101, 220
Benetton 90
Berry, 217
Bezos, Jeff 267, 269
BMW 116
Boddewyn, J.J. 21
BOL 247
Bourguignon, Philippe 93, 94
Boyatzis, Richard 9
brands 163
archetypes 176–9
categorization of products 175
challenges 166–71
control/independent image 194–8
creating/ communicating 175–6
creative translations 172–4
cultures as product endorsers 163–4
directing/ structuring 175, 176
exclusivity /broad diffusion 198–204
global/local image 187–94
managing/organizing 175, 176
market beliefs 171–9
cognitive consistency 172
fixed/shared 171–2
meaning 164–6
names 172–3
positioning 165–71, 170–1
British Airways (BA) 309–11
Brooke, P. 227