Gainsby may have been sad, but Patricia Weiss thought herself a truant from feeling and that was worse, far worse. Originally married to a bibulous Big Blue manager, she had left the Havant household under a hail of blows from the pissed brute. Then he had the gall to hit her in the divorce court with a desertion rap. The judge was a misogynist and delivered the kids to Daddy and destruction. Consumed with self-hatred Patricia blew for London and had a butterfly tattooed in her groin. The boy and girl were now six and nine respectively. She couldn't stand the blame in their eyes when she fought her way back in to see them. At the bottom of her meticulous heap of hair, the idea fermented that only another child could save her, a new birth.
Patricia tried to be tough and sexy. She vamped men in, vogued them, cranked them up and then vroomed them out again. But each new coupling brought only fresh despair. Inside her marvellous chest a post-coital she-spider feasted on her dead man's heart.
Geoff Crier reminded Ian of Hargreaves, his tutor at Sussex. Crier had the same all-over brown beard, which strongly implied the necessity of a daily razure around his raw eyes. He was a throwback to the dandy Ogilvy days of British advertising when copywriters, marketing men, even people in production, sported colourful bow ties, and affected the manners of artists who chanced to be commercial. Crier was none too bright. Life, he contended, kept on crossing the road when it saw him coming. In his late-forties now, the oldest of the three, he was beginning to grow ungracefully young and chippy, like an adolescent on the make. His girlfriend couldn't have been said to be long-suffering. For she was blissfully unaware of how the Crier frustration was strained through the colander of his personality, until all that was left was a stock of watery pretension.
On this ovenready morning, already damp in his fashionable black shorts (by Barries’ of the King's Road), Si Arkell, the youngest of the three marketeers, was labouring hard at his covert daytime job, the relentless struggle to come to terms with his sexuality. He tried to think of sleeping with men as just something that he did, in much the same way that other people went to the football or faked up corn circles, but it didn't feel like that at all. What it felt like was that his homosexuality had somehow chewed its way through his very being. A cancerous solitary piranha, that was now eating up all his fixity, any ability he had to concentrate.
At night, in the minimalist desert of his fashionable Bayswater apartment, Arkell mugged up on genetics. Each new theory that advanced a structural brain differential for inverts left him feeling queasier and queerer. The more he read, the more alarming the clarity with which he could picture his brain. In dreams, like a toy diver, he swam around its coral-reef efflorescence, observing the mutant formations and the parasitical encrustations that made him what he was. In the morning he awoke sweating — his dreams had been so vivid and so exhausting that he found himself hardly rested.
From time to time poor Arkell would crack, go out cruising, score. Usually with a man he didn't even fancy. He'd let them bugger him, or he'd suck them off. Often they would beat up on him for finishers. So even getting what he wanted was turned into a variety of humiliation. Poor Si.
All of them, all of the marketeers, had compensated for the painful nullity of their emotional lives by infusing their work, introjecting it into their psyches. These were Ian Wharton's ideal confrères. For, like him, their cerebella had been fashioned into frozen gondolas, crammed full of frosted thought-items. Theirs was a mental mise-en-scène within which aspirations, yearnings, dreams, ethical confusions, had all become just so many product placements, each jostling for its paid-for moment in the viewfinder of consciousness.
They subjected themselves to marketing methodologies relentlessly and avariciously. They divided themselves internally into socio-economically classifiable sub-sets of assertive homunculi, which were compelled to complete notional surveys, attend focus groupings where phenomena were assessed, and then witness hamfisted demonstrations of the next Little Idea. The marketingspeak had invaded their very ordinary language. Thus, they had adapted the folksy homily to their own usage, proclaiming, ‘There are no such things as strangers, only prospects that we haven't converted, yet.’
These were Ian's colleagues and in his perverse way, the only people he really felt comfortable with.
‘Morning, Hal, Pat, Si, Geoff — ‘
‘Morning, Ian,’ they chorused.
‘Ian, I'm glad you're here. I've had the most extraordinarily good news.’ Gainsby gestured at the surface of the conference table where, Ian now noticed, there lay in front of each of the marketeers a D.F.& L. Associates pitching document. ‘We've won the Bank of Karmarathon account!’ His peculiar Bostonian accent warbled over the exclamation, and at long last he felt able to free himself from the air-conditioner. He took a seat at the head of the table. Ian sat as well.
‘Hal, that's amazing news, congratulations, you deserve every credit.’
‘Nonsense, Ian, this wouldn't have been possible without all of us. We worked well as a team, now I think we're going to be rewarded — handsomely. They've agreed to the budget we proposed for the product launch without any reservations. I don't need to tell any of you that our fee as a percentage of that budget will be very considerable.’
‘What a relief!’ Ian sank heavily into his allotted chair, then instantly regretted it. The chairs were another of the fruits of D.F.& L.’s labour and Hal Gainsby's unfortunate loyalty to the products he marketed. The aluminium S-bend design was ubiquitous, but this particular version had a major fault. The tensility of the aluminium used had been too great; anyone who forgot this fact found themselves bouncing to a standstill as if on a trampoline.
When he had finally settled Ian went on, ‘So what now? How quickly do they want us to proceed?’
‘Well, that's just the thing. I had a call at 4 a.m. this morning from Nat Hilvens in NY. Karmarathon want to push the launch forward to January of next year, which gives us only six months to do all the softening up.’
‘Oh Christ,’ Geoff Cryer muttered. ‘That's going to present huge logistical problems. There's the financial press to be dealt with, for a start. I'd thought that we'd have time to organise quite a number of informal seminars, in order to introduce them to the idea.’
‘Y-yes.’ Arkell was squirming in his seat, thin fingers holding each opposing wrist.’ What about these standing booths we were going to erect? I've only just put the whole thing out to tender, I've no idea how we'll manage to organise the permissions and get them actually built before January.’
For no good reason silence fell around the conference-room table. Ian idly scanned the juncture of the cream skirting board and the beige carpet, noting the druff-falls of paint and plaster fragments, another failure by the staff to keep their itchy fingers away from the Painstyler decoration. Under his own broad palm he could feel the slick folders, the phallic pilots’ pens, the plastic-encapsulated microchip butties, that bulked out his soft, calfskin portfolio. Ian's attention first wavered, then wandered, away even from the silence itself. Outside in the other world of the street, vehicles oozed through the soupy air, a jack hammer drummed on the cakey crust of the earth.