“The thing that concerns me most is the advertising revenue,” Dan said bluntly. “It’s a fact that the bigger networks attract deeper pockets. That means they can attract advertising from cosmetics companies, car companies, pharmaceuticals. Not the local department store and Beulah’s House of Curls.”
“We have ad revenue from all those companies,” Mitch assured them. “Maybe Kia instead of Chevy, and wineries instead of Coors and Bud Light, but that fits your demographic.”
“Beulah’s House of Curls was one of my first advertisers, Dan,” Eve put in. “She stuck with us when things were really rocky in our first year. If you’re thinking of cutting her out now that we’re-”
Dan interrupted, and Eve looked taken aback. “If you go with CWB, she won’t be able to afford the rates. But Beulah isn’t relevant to this discussion. I still have reservations about partnering with a smaller network. I’ve been talking with Mackenzie and Chad, and they’re willing to throw their hats back into the ring and negotiate about location.”
Mitch exchanged a glance with Eve. Bingo.
“If you agree to go with one of them, they’ll allow the show to stay in Atlanta.”
“Will I get to keep my team?” Eve asked immediately.
“I can’t guarantee that, but they do guarantee that any production people who come on board will be equal or better in terms of quality and experience.”
Eve’s eyebrows, which normally had a beautiful curve like the wings of a sea bird, drew together in a frown. “I don’t want equal or better. I want my people. Cole, Zach, Nicole and Jane, in particular. And my two PAs and the junior segment producer.”
Dan put his sandwich down and wiped his fingers. “Eve, I know you’re not used to playing in the big pond, so let me give you some advice. You need to learn to give a little to get a lot. And in this case, we don’t know if the network will replace some or all of your folks. But we do know that we can stay in Atlanta, so chances are good. If you appear to concede on that point, they’ll be more likely to concede on location.”
“So it’s not a done deal, then.” Mitch jumped on that like a duck on a june bug. “Whereas CWB has already given Eve a commitment.”
“It’s under very favorable discussion,” Dan said, nettled. “SBN has told me that if it’s a deal breaker, they’ll concede.”
“But it’s not a commitment,” Eve pressed him.
“It’s on the table.”
“That’s not the same.”
“Eve, listen to me,” Dan said. “This strategy you’re talking about with building slowly with a regional network-that may have worked in years past, but it won’t work today. This is the MTV generation. People want a big splash, they want it now, and they want a lot of it. If you’re going national, you have to go for the biggest deal you can get.”
“No matter what it costs?” Mitch asked.
Dan eyed him, as if searching for sarcasm. But Mitch was perfectly serious. “I met with the other two networks in private, so inviting you along today was to give you the same opportunity to adjust your offer in light of what they’re willing to do,” the other man told him. “I’d hoped we could be objective about Eve’s choices, but I see that allowing you to sit in on this meeting was a mistake.”
“I disagree,” Eve said at once. “I should have been in on those meetings, too. But I think you have more at stake here than I do, Dan. It seems to me you’re the one having difficulty being objective, not me.”
“You’re not the only one with a career path.” Dan’s voice sounded muffled as he tried to keep his voice from carrying.
“That may be so, but it’s not your career that the networks are buying,” Mitch put in. “It’s Eve’s. We need to focus on the best thing for her and her team, and objectively, I believe that CWB is it. I disagree about your MTV philosophy. Eve’s demographic isn’t that generation. Her success has been regional, and building on that is the best way to go.”
“I wouldn’t be so quick to talk about objectivity, Mr. Hayes, when your relationship with Eve has been about as far from that as you can get.”
Mitch sat back in his chair, unsure if the man meant what it sounded like he meant. “I beg your pardon?”
“Yes,” Eve said with scathing politeness. “Clarify that for me, would you, Dan?”
The man shrugged and picked up his sandwich. “It just seems odd to me that the other network reps have been very aboveboard in their meetings with me, while you choose to meet with Eve alone, in nonbusiness settings. Aside from the fact that you seem to be cutting CATL-TV’s management out of your discussions, it disturbs me that the way you spend your time with Eve can be, uh, too easily misconstrued.”
“Speak English, Dan,” Eve suggested, clearly trying to keep her temper.
“Meetings in the park, Eve?” he asked, eyebrows rising. “And at your home? Come on.”
“I’ll have my meetings wherever I want. We’re talking business.”
“If I were meeting with Mackenzie Roussos in my apartment, would you say that about me?”
“Yes. And I’d mind my own business, and so should you. Have you got somebody following me, or what?”
“I have sources all over town,” he pointed out. “If one of the tabs happens to call me with a question about Eve Best’s latest arm candy, it’s my job to know.”
“That comment was derogatory to Mitch,” she snapped. “And you have no right to talk to a journalist about me. That’s been our policy from day one.”
“Times have changed,” Dan replied.
Mitch decided it was up to him to step in before one of them said something that couldn’t be taken back. “I think each of our positions is very clear,” he said. “I recommend that we table this discussion. Eve will consider everyone’s offer and let us know what she and her people decide. Isn’t that right?”
He put all the appeal he could into his gaze, begging her not to lose it and back Dan into a corner he couldn’t get out of without loss on both sides.
Eve pushed her sandwich away and got up. “That’s fine. Excuse me, gentlemen. I don’t mean to cut this short, but I have video to screen and a script to prep for Dr. Birdsall tomorrow. I’ll talk to you both later.”
She laid a hand on Mitch’s shoulder, as if trying to communicate to him that she wasn’t angry with him. He saw Dan Phillips register the gesture and frown before she was out the door, leaving it swinging shut behind her.
13
EVE COULD ONLY be grateful that watching the video cut into segments for her by the show’s editor required every ounce of her concentration. The script for their male/female communications show, which she’d been working on this morning, didn’t need much support from her. She’d structured the show so that Dr. Birdsall’s commentary on these video clips would be the highlight.
She was glad that for once, the focus wouldn’t be on her.
Sitting in one of the station’s three editing booths, she and Cole approved the segments they would send to Dr. Birdsall, which had been promised by 8:00 p.m. Try as she might, though, every time the editor finished a clip and saved it into its own file-“Cole, don’t let me forget to follow up and see if Nicole got that stripper housewife booked”-the anger and guilt bubbled up out of the cracks in her concentration.
If she’d been alone, she could have fumed at Dan aloud. But as it was, she had to stuff him in a box in the back of her mind. She’d take him out later and yell at him in private-in her imagination.
Or better yet, she could call Mitch and they’d yell at him together, in absentia. Maybe she’d do that, as soon as she and Cole were finished. Any excuse to hear that voice one more time.
“Four clips, right?” The editor ran the digital counter under the last frame and clicked the mouse. “One for each five minutes?”
“I think so. If we keep them to two minutes each, that gives Dr. Birdsall time for her analysis and me time to elaborate. Plus a minute each for the opening monologue and my close.”