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In the evening light Manhattan, as always, looked miraculous- towers of light thrusting upwards into the suffused glow of the sky, and the freeways moving rivers of headlights. Here was a city that offered, in its brash and open-handed way, every conceivable form of delight.

Before, on previous visits, he had taken full advantage of all the fun, but there had been no opportunity, this time, to accept any of them, and he knew a pang of regret at leaving unfulfilled, as though he were being hustled away from a stupendous party long before he had even started to enjoy it.

At Kennedy the cab dropped him at the BA terminal. He duly queued, checked in, rid himself of his suitcase, queued again for Security, and at last made his way to the departure lounge. He bought a bottle of Scotch in the Duty-Free, a Newsweek and Advertising Age from the newsstand. Finding a chair he sat, slumped with tiredness, waiting for his flight to be called.

By courtesy of Wenborn &. Weinburg, he was traveling Club Class, so at least there was space for his long legs, and he had asked for a seat by the window. He took off his jacket, settled himself, longed for a drink. It occurred to him that it would be fortuitous if no one came to sit beside him, but this faint hope died almost at once as a well-upholstered individual in a navy-blue chalk-stripe suit claimed the seat, stowed various bags and bundles in the overhead bin, and at last collapsed, in an overflowing fashion, alongside. '

The man took up a great deal of space. The interior of the aircraft was cool, but this man was hot. He pulled out a silk handkerchief and dabbed his brow, heaved and humped, searched for his seat-belt, and managed to jab Noel, quite painfully, with his elbow.

"Sorry about that. Seems we're a full load this evening."

Noel did not wish to talk. He smiled and nodded, and pointedly opened his Newsweek.

They took off. Cocktails were served, and then dinner. He was not hungry, but ate it, because it passed the time and there was nothing else to do. The huge 747 droned on, out over the Atlantic. Dinner was cleared and the movie came on. Noel had already seen it in London, so he asked the flight attendant to bring him a whisky and soda and drank it slowly, cradling it in his hand, making it last. Cabin lights were extinguished and passengers reached for pillows and blankets. The fat man folded his hands over his stomach and snored momentously Noel closed his eyes, but this made them feel as though they were filled with grit, so he opened them again. His mind raced. It had been working full throttle for three days and refused to slow down. The possibility of oblivion faded.

He wondered why he was not feeling triumphant, because he had won the precious account and was returning home with the whole thing safely sewn up. A suitable metaphor for Saddlebags. Saddlebags. It was one of those words which, the more times you said it, the more ridiculous it sounded. But it wasn't ridiculous. It was immensely important not only to Noel Keeling, but to Wenborn & Weinburg as well.

Saddlebags. A company with its roots in Colorado, where the business had started up some years ago, manufacturing high-class leather goods for the ranching fraternity. Saddles, bridles, straps, reins, and riding boots, all branded with the prestigious trademark of a hoof-print enclosing the letter S.

From this modest beginning, the company's reputation and sales had grown nation-wide, outstripping all rivals. They moved into the manufacture of other commodities. Luggage, handbags, fashion accessories, shoes and boots. All constructed from the finest of hide, hand-stitched and hand-finished. The Saddlebag logo became a status symbol, vying with Gucci or Ferragamo, and with a price-tag to match. Their reputation spread, so that visitors to the United States, wishing to return home with a truly impressive piece of loot, chose a Saddlebag satchel, or a hand-tooled, gold-buckled belt.

And then came the rumour that they were moving into the British market, retailing through one or two carefully chosen London stores. Charles Weinburg, Noel's chairman, got wind of this by means of a chance remark dropped at a London dinner party. The next morning Noel, as Senior Vice-President and Creative Director, was called for his briefing.

"I want this account, Noel. At the moment only a handful of people in this country have ever heard of Saddlebags, and they're going to need a top-gear campaign. We've got the headstart and if we land it we can handle it, so I put through a call to New York late last night, and spoke to Saddlebag's President, Harvey Klein. He's agreeable to a meeting but he wants a total presentation… layouts, media coverage, slogans, the lot. Top-level stuff, full-page colour spreads. You've got two weeks. Get busy with the Art Department and try to work something out. And for God's sake find a photographer who can make a male model look like a man, not like a shop-window dummy. If necessary, get hold of a genuine polo-player. If he'll do the job, I don't care what we have to pay him…"

It was nine years since Noel Keeling had gone to work for Wenborn & Weinburg. Nine years is a long time in the advertising business for a man to stay with the same firm, and from time to time he found himself astonished by his own uninterrupted progress. Others, his own contemporaries, who had started with him, had moved on-to other companies, or even, like some colleagues, to start their own agencies. But Noel had stayed.

The reasons for the constancy were basically rooted in his personal life. Indeed, after a year or two with the firm, he had considered quite seriously the possibility of leaving. He was restless, unsatisfied, and not even particularly interested in the job. He dreamt of greener fields: setting up on his own, abandoning advertising altogether and moving into property or commodities. With plans for making a million, he knew that it was simply lack of the necessary capital that was holding him back. But he had no capital, and the frustration of lost opportunities and missed chances drove him nearly to distraction.

And then, four years ago, things had dramatically changed. He was thirty, a bachelor, and still resolutely working his way through a string of girl-friends, with no inkling that this irresponsible state of affairs would not last for ever. But his mother quite suddenly died, and for the first time in his life Noel had found himself a man of some means.

Her death had been so totally unexpected that for a little while he was shocked into a state where he found it almost impossible to come to terms with the cold fact that she had gone for ever. He had always been fond of her, in a detached and unsentimental manner, but basically he'd thought of her as his constant source of food, drink, clean clothes, warm beds, and, when he asked for it, moral support. As well, he had respected both her independence of spirit and the fact that she had never interfered, in any way, with Noel's own adult and private life. At the same time, much of her dotty behaviour had maddened him. Worst was her habit of surrounding herself with the most down-at-heel and needy of hangers-on. Everybody was her friend. She called them all her friends. Noel called them a lot of bloody spongers. She disregarded his cynical attitude, and bereaved spinsters, lonely widows, penniless artists, and unemployed actors were drawn to her side as moths seek a candle flame. Her generosity to all and sundry he had considered both mindless and selfish, for there never seemed to be any money to spare for the things in life that Noel believed to be of primary importance.