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Allison Jones (casting director and winner of the show’s one Emmy): I had never had any experience like that before—inventing while casting. It had always been about trying to fit the person to read the lines correctly.

Justin Falvey (DreamWorks development executive): From the moment the actor walks into what is usually the sterile, anxiety-ridden room of casting, Judd’s applauding and everybody’s got great energy. Judd and Paul created a carnival atmosphere.

(Linda Cardellini, then twenty-three, is cast in the lead as sixteen-year-old Lindsay Weir.)

Linda Cardellini: Here’s this girl [Lindsay] who desperately wants to be away from her parents and what they know her as, but at the same time truly does not want to disappoint or rebel against them and really loves them. It was a more interesting approach than all the other teenagers I was reading, who just hated their parents.

Paul Feig: Lindsay was the only character not based on somebody I knew. But Linda was the exact person I had in my head. When she walked in, it was just, like, “She’s alive!”

Jake Kasdan: We used to say in editing that you could always cut to Linda and she’s doing the right thing.

(After a long search, John Francis Daley, thirteen, gets the role of Lindsay’s younger brother, Sam.)

John Francis Daley: I was really sick when I auditioned. And I think that helped me ultimately, because it let me put my guard down. I was just focused on not throwing up.

Linda Cardellini: John was so natural. One day on the set I was sitting thinking about my part, and John was shoving his spaghetti in his mouth that we were supposed to eat in the dinner scene, going, “It’s so great! All we have to do is act! It’s, like, the easiest job in the world.” I thought, My God, he totally has it right.

(James Franco, twenty, is cast as freak Daniel Desario, a slightly goofy bad boy.)

Jake Kasdan: The first impression was “This guy’s going to be an enormous movie star. We should grab him immediately.”

Judd: We didn’t think of him as handsome. We thought his mouth was too big for his face and he seemed perfect to be a small-town cool guy who wasn’t as cool as he thought he was. When all the women in our office started talking about how gorgeous he was, me and Feig started laughing because we just didn’t see it.

John Francis Daley: Franco went to Michigan for two weeks to get into character, and we were joking that he lived under an overpass for a few nights. He was always the one that had a Camus novel, heavily dog-eared, and his car was so full of junk that it looked like he lived out of it.

James Franco: I knew that Paul had grown up just outside of Detroit, and I found his high school. I ran into his audio/video teacher, who showed me where Paul used to sit in the AV room. I saw all the kids at summer school, and there was this guy the teacher pointed out to me, this kind of rough-around-the-edges-looking kid. He had a kind face, but he looked like he’d been in a little bit of trouble. And I remember thinking, Ah, there’s Daniel.

(Jason Segel, nineteen, is cast as pothead drummer Nick Andopolis.)

Jake Kasdan: The actors would walk in and we’d be like, “Hey, how’s it going?” A little casual kibitzing to get some sense of who this person is. Jason walked in, and he said, “I’d like to just get into this, if I could.” And we were like, “Let’s do it!” and he was just hilarious and endlessly charismatic. Judd connected to him immediately and deeply.

Judd: I loved writing for Jason. That’s what I felt like in high school. I felt goofy and ambitious and not sure if I had any talent, and I would be in love with these women and didn’t actually know if they liked me that much. I’d never know if I was being charming or a stalker. Jason really captured that desperation.

(Seth Rogen, sixteen, who will play acerbic freak Ken Miller, is found on a casting trip to Vancouver.)

Judd: Everything he said made us laugh. The smart, sweet, grounded person we now know him to be seemed impossible back then. He seemed like a mad, troublemaking Canadian lunatic who was quiet and angry and might kill you.

Seth Rogen: At the time, I kind of had a chip on my shoulder, you know, because I hadn’t gotten any girls to sleep with me yet. I was incredibly angry and repressed, and I think they saw me as this kind of weird, sarcastic guy and started writing towards that. But then they got to know me and saw me as a nice guy, and that revealed itself as the show progressed.

J. Elvis Weinstein (writer, “Noshing and Moshing”; co-writer, “Beers and Weirs”): It was clear that Judd had a mission to make this kid a star. There were some kids that Judd thought were immensely special and was going to beat that into them until they believed it.

(Busy Philipps, nineteen, is cast as Daniel’s tough blond girlfriend, Kim Kelly—initially Lindsay’s antagonist, but eventually a friend.)

Seth Rogen: Busy scared me at first. She’s just kind of intimidating. She’s a little loud and she’s kind of physical. She’ll punch you and smack you if she doesn’t like what you did, as an exclamation.

Busy Philipps: I ran into Linda, who I knew peripherally. And she said, “Hey, are you going to do that thing? You have to do it—it’d be so fun to do together.” So I decided, against my agent’s better judgment, to do what essentially at the beginning was a guest-starring role.

(Martin Starr, sixteen, is cast as Sam’s friend Bill Haverchuck. Gangly, shuffling, bespectacled, he is the most outwardly strange and inwardly deep of the central geeks.)

Paul Feig: You’re seeing hundreds of kids, so every person you see you’re like, Yeah, he could do it. But then you have these moments when somebody walks in and it’s like, Okay, everyone else is out of my head now.

Martin Starr: I probably more than anything was focused on what came after that audition in my life. Like going to get food or going to a friend’s house. My life wasn’t focused entirely on whatever this audition was.

Jake Kasdan: The blank stare and the way Martin’s doing those affects, mouth hanging open—it’s just this incredibly subtle, inspired comic character. We figured out how to write to it and play to it, but it was not on the page initially and it wasn’t him playing himself, either. He could make you cry laughing by doing almost nothing. Then it turned out he could do anything.

Thomas F. Wilson (actor, “Coach Fredricks”): The slightly sad seriousness with which Martin approached his role, to me, is the fulcrum of the whole show. It was really acting of a very high order.

Debra McGuire (costume designer): That first fitting, Martin went into the dressing room and every change was like twenty minutes. I’d knock on the door: “You okay in there?” And to this day I don’t know if he was busting my chops or if it was for real.

(Samm Levine, sixteen, who will play Sam’s other best friend, Neal Schweiber, a self-styled sophisticate and wit, is discovered on a tape from New York.)

Samm Levine: My audition wasn’t terribly good, but I had asked beforehand if I could do my William Shatner as part of it.

Paul Feig: He looks past the camera to the casting director and goes, “Now? Can I?” and then he goes into a William Shatner impression that was so corny and silly. And Judd’s like, “That’s all of us when we were in school just trying to be funny, doing stupid shit.”

John Francis Daley: Flying from New York to shoot the pilot, Samm Levine came up to me and said, “Hey, are you on the show as well? Come up to my row at some point and we’ll chat.” Who talks like that at that age? We told each other jokes for a couple hours and became friends. Martin was the exact opposite, very mischievous, liked to get a rise out of people. Samm was more the Vegas comedian with the puns and the quips. They got on each other’s nerves immediately, but were friends at the same time. It was a very odd, bickering-family kind of friendship. That I got a lot of enjoyment out of.