Having grown up in a politically conservative family, it was logical that she would gravitate toward conservative functions. She was invited six times to the George H. W. Bush White House, where she used her passable voice to sing Gershwin and Porter songs. One of those times, her series coming to an end, she decided to stay in Washington for a while. She became a regular on the social scene. The men lusted after her body; the women lusted after her throat. She dated liberals and conservatives alike as long as they were powerful and not handsome enough to overshadow her when they were photographed together.
It was at one of these power parties that she met the recently widowed John Cooper. The local gossip columnists had immortalized this meeting, saying that when they first danced together people stood aside to watch them because they looked so perfect together. They were married soon enough. Though they spent most of their time in Washington, they kept their Aldyne mansion warm and cozy, hoping that his daughter, Susan, and his new wife would become friends. The two despised each other from the start and still do to this day.
A creature of Washington now, Natalie decided that she would lose some of her prestige if she was not represented by an elected family member. Her husband had died of a heart attack. Susan was going through her wild-child days. Natalie waited her out. Susan gave up drugs, drinking, and fornicating on car hoods. If this were a religious movie, you’d say she’d had a conversion of some sort. But as Susan insisted, it was just that she was sober enough for the first time in years to see what a spoiled and selfish bitch she’d become. She started working, and working seriously, in Chicago soup kitchens and inner-city hospitals. Though they rarely spoke, Natalie believed that Susan’s work with the poor had made her a formidable candidate in this election cycle. Susan resisted at first but then began to see that maybe she could play a small role in helping the kind of people she’d worked with and truly loved. She agreed to run. A Washington Post reporter noted that “payback” for the money Natalie had put into the campaign was her right to drag the new congresswoman to every important party of the season. Susan even had to pretend that she liked Natalie.
I’d learned most of this on the Internet.
I walked up front preparing myself for all the smiley faces I’d have to make. Natalie had flown to Chicago with Susan four different times when we were outlining the reelection campaign. I had a lot to drink after each meeting. She usually brought Susan’s husband, David Manning, as well as her own husband, Wyatt Byrnes. They were easy to get along with. Dealing with Natalie made the idea of keeping a cyanide tablet under your tongue sound appealing.
She stood now in the glowing autumn light slanting through the tall front windows of the headquarters. She wore a tailored gray suit. The jacket had only one button so that it would emphasize the curves of her breasts and hips. She was as sexual an animal as she’d always been. And her breasts were her own — no store-boughts for her — and if she’d had any facial surgery, it was impossible to detect. The brown eyes gleamed with the same intensity as the dark shoulder-length hair. She was Scarlett O’Hara, but in this version she got to keep the family manse. I remember waking up one morning and realizing that I’d had a fantasy about sleeping with her. A novelty: sleeping with a woman you despise. The mindless perversity of lust.
“Now, there’s a handsome man,” she said.
“How are you, Natalie?” I said.
“I didn’t sleep well last night. Worrying about the campaign. I’m sure I look it this morning.”
“She just wants a compliment. She knows she’s gorgeous.” On the other side of her, Wyatt Byrnes nodded a silent greeting to me after quick-drawing his compliment about her indisputable gorgeousness. There was something Western about him, the cut of his gray suit, the tanned good looks of a movie cowboy, and the spare manner of speaking and moving. Randolph Scott, maybe. When he watched her, as now, there was usually amusement in the brown eyes, as if he’d married a phenomenon as much as a woman. She seemed to entertain him. He didn’t seem to mind that she was still known as Natalie Cooper.
Ben walked up next to me. He had told me that Natalie had been particularly tough on him the past week. She phoned him three, sometimes four times a day with “suggestions.” Natalie’s interference was taking its toll on him.
“Ben, did you set up that editorial meeting I phoned you about?” Her voice was sharp, her gaze even sharper when she addressed him. No amenities.
“Natalie, we’ve already met with their editorial board.”
“Yes, and I told you that I listened to the tape and I wasn’t happy with what you had Susan say.”
I could feel Ben tense up. His hands were fists. Natalie had the money and thus the authority. Ben had the brains and the track record. But money trumped everything else, and he was getting that sad fact rubbed in his face right now.
“I didn’t have her say anything, Natalie. She told them what she believed.”
“Well, you’re the campaign manager. You should have told her not to say that she favored decriminalizing marijuana and that she still won’t vote for the death penalty. That radio bastard read her the murder statistics in Chicago and she still came out against it. And the station made that their lead when they endorsed Duffy, how he believed we should start executing people again in this state. All she needed to say was that she was looking at the issue again.” Then, “And where is she, by the way?” Natalie snapped, glancing around as if Ben might be hiding her somewhere.
I could see she was ready to go at Ben again, so I said, “Why don’t we look at the two new television commercials, Natalie? We have them ready to go in the office back there. I’m pretty sure you’re going to like these.”
Before she could speak, Wyatt Byrnes said, “That sounds like a fine idea, Dev. Let’s have a look at them.”
His wife didn’t look happy that he had interrupted what was probably another tirade. She frowned at him but then sighed. “These had better be much better than the last ones.”
I risked a quick smile at Ben.
Ladies and gentlemen, the one, the only, Natalie Cooper.
Chapter 5
Give a cable news talking head five minutes to bitch about politics today and he or she will likely mention the process consultants use to bring their wares to market. Focus groups seem to bother them especially. I’ve never understood why. A cross section of twelve people studying commercials and print ads can often point out flaws that the consultants miss. This doesn’t mean that you find every comment useful. Some of them can get pretty dumb. But most focus groups produce at least one or two insights that are worth discussing later on.
The two thirty-second spots I showed Natalie that morning had been produced, tested, reshot, and then tested again. The first focus group, which leaned toward the moderately conservative, complained that when Susan spoke about helping people, the ads sounded as if she was just another big-spending liberal. In this part of the state conservatives won three out of four elections. We retooled.
The new spots showed Susan in a factory, on a farm, in an office building, talking to people with jobs. The word “hardworking” could be heard three times per spot. We needed to make it clear that while Susan was pushing for extended unemployment benefits and help for the needy, she had a great respect for average people still working their asses off five or six days a week. Conservatives never seem to understand that people collecting unemployment have usually paid for it from payroll taxes. Or that there really are people who would die without state or federal aid.