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Keeley, Lawrence H., War Before Civilization: The Myth of the Peaceful Savage, Oxford University Press, New York, 1996.

Kida, Thomas, Don’t Believe Everything You Think: The Six Basic Mistakes We Make in Thinking, Prometheus Books, Amherst, NY, 2006.

Lichter, S. Robert, and Stanley Rothman, Environmental Cancer—A Political Disease? Yale University Press, New Haven, CT, 1999.

Lomborg, Bjorn (ed.), How to Spend $50 Billion to Make the World a Better Place, Cambridge University Press, New York, 2006.

Lupton, Deborah (ed.), Risk and Sociocultural Theory, Cambridge University Press, New York, 1999.

Lustick, Ian S., Trapped in the War on Terror, University of Pennsylvania Press, Philadelphia, PA, 2006.

McGuire, Bill, Global Catastrophes: A Very Short Introduction, Oxford University Press, New York, 2002.

Margolis, Howard, Dealing with Risk: Why the Public and the Experts Disagree on Environmental Issues, University of Chicago Press, Chicago, IL, 1996.

Mueller, John, Overblown: How Politicians and the Terrorism Industry Inflate National Security Threats and Why We Believe Them, Free Press, New York, 2006.

Murray, David, Joel Schwartz, and S. Robert Lichter, It Ain’t Necessarily So: How the Media Make and Unmake the Scientific Picture of Reality, Rowman & Littlefield, Lanham, MD, 2001.

Mythen, Gabe, Ulrich Beck: A Critical Introduction to the Risk Society, Pluto Press, London, 2004.

Paulos, John Allen, A Mathematician Reads the Newspaper, Anchor Books, New York, 1995.

———, Innumeracy: Mathematical Illiteracy and Its Consequences, Hill and Wang, New York, 1988.

Piatelli-Palmarini, Massimo, Wiley, Inevitable Illusions: How Mistakes of Mind Rule Our Minds, Hoboken, NJ, 1994.

Pidgeon, Nick, Roger E. Kasperson, and Paul Slovic (eds.), The Social Amplification of Risk, Cambridge University Press, New York, 2003.

Pinker, Steven, The Blank Slate: The Modern Denial of Human Nature, Viking, New York, 2002.

Posner, Richard A., Catastrophe: Risk and Response, Oxford University Press, New York, 2004.

Richardson, Louise, What Terrorists Want: Understanding the Enemy, Containing the Threat, Random House, New York, 2006.

Roberts, Julian V., and Mike Hough, Understanding Public Attitudes to Criminal Justice, Open University Press, Maidenhead, UK, 2005.

Roberts, Julian V., and Loretta J. Stalans, Public Opinion, Crime, and Criminal Justice, Westview Press, Boulder, CO, 2000.

Robin, Corey, Fear: The History of a Political Idea, Oxford University Press, New York, 2004.

Ropeik, David, and George Gray, Risk: A Practical Guide for Deciding What’s Really Safe and What’s Really Dangerous in the World Around You, Houghton Mifflin, Boston, MA, 2002.

Rosenthal, Jeffrey S., Struck by Lightning: The Curious World of Probabilities, HarperCollins, New York, 2005.

Schacter, Daniel L., The Seven Sins of Memory: How the Mind Forgets and Remembers, Houghton Mifflin, Boston, MA, 2001.

Stewart, Bernard W., and Paul Kleihues (eds.),World Cancer Report, International Agency for Research on Cancer Press, Lyon, France, 2003.

Sullum, Jacob, Saying Yes: In Defense of Drug Use, Jeremy P. Tarcher, New York, 2003.

Taleb, Nassim Nicholas, The Black Swan: The Impact of the Highly Improbable, Random House, New York, 2007.

Tavris, Carol, and Elliot Aronson, Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts, Harcourt, San Diego, CA, 2007.

Tetlock, Philip E., Expert Political Judgment, Princeton University Press, Princeton, NJ, 2005.

Timbrell, John, The Poison Paradox: Chemicals as Friends and Foes, Oxford University Press, New York, 2005.

Wildavsky, Aaron, But Is It True? A Citizen’s Guide to Environmental Health and Safety Issues, Harvard University Press, Cambridge, MA, 1995.

Workman, Lance, and Will Reader, Evolutionary Psychology, Cambridge University Press, New York, 2004.

Zaltman, Gerald, How Customers Think: Essential Insights Into the Mind of the Market, Harvard Business School Press, Boston, MA, 2003.

Zimring, Franklin E., The Great American Crime Decline, Oxford University Press, New York, 2007.

Acknowledgments

I first met the psychologist Paul Slovic at the Instituto de Astrofisica in the Canary Islands and so it was amid models of the solar system and other astrophysical phantasmagoria that I first discovered the psychology of risk perception. The universe is interesting, I concluded. But the mind is fascinating.

It is to Paul Slovic’s patience and generosity that I most owe this book. Many thanks. I am similarly indebted to Susan Renouf at McClelland and Stewart, and Stephen Morrow at Dutton for his steady hand and cheerful words. Peter Bobrowsky, Rudyard Griffiths, Dr. Barry Dworkin, Ron Melchers, and Carl Phillips all contributed mightily.

A special note to my editors at the Ottawa Citizen, who have given me freedom and opportunities the like of which most journalists can only dream. Thanks to Neil Reynolds, Scott Anderson, Tina Spencer, Lynn McAuley, and Leonard Stern.

And lastly, I must thank my children, Victoria and Winston, for pulling down my books, scattering my papers, smashing my laptop, shrieking at the most inopportune moments, banging relentlessly on my door, and infecting me with every virus bred in that Petri dish known as junior kindergarten. I have realized that if I can write a book under that onslaught, I can do anything, and so I shall go forward with new confidence. Bless you, darlings.

Index

activism

advertising

air travel

Alhakami, Ali

Al-Mobruk, Sala Abdel

Al Qaeda

American Cancer Society

Ames, Bruce

Amis, Martin

Anchoring Rule

Angell, Marcia

Annan, Kofi

Arbogast, Jessie

Aristotle

arsenic

Arvai, Joseph

Asahara, Shoko

asbestos

Asch, Solomon

Ashcroft, John

asteroids and meteors

Atwood, Margaret