The three leaned forward in their chairs and stared at the flat-screen TV she’d set up in the small, richly furnished conference room. As they watched, a mid-afternoon talk show cut to commercials-a household cleaner first, followed by color-enhancing shampoo. Targeted advertising, aimed straight at the prized twenty-five to fifty-something female demographic. When the screen switched from minivans to a rose-hued shot of an attractive couple, Raine swallowed against a churn of anticipation and tugged at the cowl neck of her dark blue cashmere sweater. “This is it!”
She’d seen the short advertisement a dozen times, at various points during its evolution, but watching it broadcast on national TV was different.
It was real.
“More than sixty million women in the U.S. suffer from libido problems,” a sexy female voice said over the images of middle-aged couples holding hands. Kissing. Staring at each other over candlelit meals. The images were all clichés, but the marketing consultants had assured Raine the triteness would trigger warm, fuzzy feelings.
Damned if they weren’t right, she thought, stifling a small sigh that she’d be headed home to an empty apartment after the impending office celebration wound down.
The images grew steamier, though still PG-rated. Then, the woman on the screen turned away from her partner, expression tight.
“Low libido is nothing to be ashamed of,” the voice-over soothed. “Sometimes it’s due to physical reasons. Other times there’s no obvious cause. But this serious condition can undermine our relationships. Our self-confidence.”
A small pink pill rotated on-screen as the voice said, “Now there’s a new option for couples everywhere. Ask your doctor about Thriller today.”
The final shot was one of lovers lying together in postcoital bliss, smiling.
But it wasn’t that image-or the memory of how long it’d been since she’d experienced postcoital anything-that drove a giant lump into Raine’s throat. It wasn’t the sexy, feminine logo the consultants had spent six months polishing. It wasn’t the short list of possible side effects-nothing worse than dizziness and insomnia-or the possible drug interaction warnings-none. It was the tiny words at the bottom of the screen.
A product of Rainey Days, Inc.
Thriller wasn’t something she’d developed for her previous employer, FalcoTechno.
It was all hers.
WHEN THE TV STATION SEGUED back to the talk show, Raine hit the mute button with trembling fingers, sat for a moment and exhaled a long breath.
She’d done it.
It had taken her more than three years, but she’d done it. After leaving-okay, abandoning-her position at FalcoTechno and fleeing Boston, she’d scraped together all her money, liquidated her minimal assets, floated a few loans and used the capital to buy a drug nobody else had believed in.
She’d built a company around a dream, and it was starting to look as if that dream was becoming reality.
After three months of free sample distribution to targeted areas, Thriller would go public tomorrow. The presale numbers were already off the charts. The accounting department had even started to use the B word.
Blockbuster.
The experts had said it couldn’t be done. They’d said the female sexual response was too complicated to reproduce in pill form.
Thankfully, all the clinical trials said the experts were wrong. Thriller worked. Women who hadn’t had orgasms in years were lighting up like Christmas trees and calling for more samples with their husbands’ voices in the background, urging them on. Which was a relief, as Raine had worried that men would be threatened by the little pink pills, that they would think Thriller an insult to their manhood.
But instead of saying Our wives don’t need that when they have us, they were saying Give us more.
Thank God. Raine squeezed her eyes shut and wondered if the dizziness was relief that Thriller was finally being released, or fear that the numbers wouldn’t hold. If the sales didn’t take off almost immediately, she’d be left swimming in debt, with a staff that needed to be paid and a slim drug portfolio that contained two flops and three promising compounds that had barely entered phase-two trials.
If Thriller tanked, it would take Rainey Days-and Raine-with it.
A hand touched her shoulder, and Tori’s soft voice said, “The commercial looks fantastic. Congratulations.”
The dark-haired woman slipped out of the room. The human embodiment of the word unobtrusive, Tori wasn’t comfortable with crowds, but she gave great phone and kept Raine’s professional life organized to a tee.
Jeff punched the air in victory. “That rocked!”
Raine grinned at the younger man’s enthusiasm and at the excitement that lit his mid-blue eyes. Something loosened in her chest. “Hopefully it didn’t rock too hard. That’s the ad targeted at our older demographic. The younger targets-music channels and some of the reality shows-will get a version that’s heavier on the sex and the ‘I am woman, hear me come’ message.”
Her face didn’t heat anymore when she said stuff like that. As the Thriller mania had geared up over the past months, she’d grown used to thinking of orgasms as a marketable commodity. Jeff, on the other hand, still blushed.
The faint pink on his pale cheeks made him look younger than his twenty-three years and less worldly than his double degree would suggest. But he manned up, swallowed and nodded. “Good. That’s good. You’re booked on three local radio shows this week, and the Channel Four news is thinking about doing an interview. If we’re lucky, that’ll generate enough buzz to get you picked up by the national media.”
Raine fought the wince. “Yeah, and I already know two of the interview questions, guaranteed. Is there a personal reason you chose to develop a female sex-enhancement drug, and the ever-popular, have you tried it yourself?”
The answers were no and no. She’d developed Thriller because the corresponding male sex-enhancement drug had made its parent company approximately a bazillion dollars, and she hadn’t tried the product herself because, well, it was back to that whole empty-apartment thing.
She didn’t have anything against dating, but she was thirty-five, divorced, childless and focused on building her company. Most of the men she met were either post-midlife crisis and looking for arm candy, or late-thirties and wanted to start a family yesterday. In the absence of someone tall, dark, handsome and not looking to sow his seed at the expense of her career, she’d decided to go with the better off alone theory.
Jeff avoided her eyes and the pink deepened. “I’m sure you’ll come up with some clever answers between now and then.”
“Let’s brainstorm while we party. Everyone’s headed to the New Bridge Tavern, right?” She could hear the muted sounds of celebration out in the main office lobby, where she’d set up another TV so the rest of her employees could watch the launch ad.
Sure, it was 3:00 p.m. on a Monday, but who really cared? They deserved to blow off some steam.
Their lives were about to change. They could bear the chilly winds of winter in New Bridge, Connecticut, long enough to walk around the corner for a party.
Jeff grinned. “That was supposed to be a surprise, boss. We thought-”
Tori burst into the room at a run. She leaned over the conference table and punched a button to activate one of the built-in phones. “You’ve got to hear this.”
Raine grinned. “Another crank call? Something more creative than heavy breathing and fake moans?” Then she got a good look at Tori’s expression and a knot formed in her stomach. “What’s wrong?”
“Listen.” Tori stabbed another button and cranked the speakerphone volume.