The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of...
http://www.phayul.com/news/article.aspx?id=26803Phayul[Friday, March 05, 2010 12:46]This is a considerably revised and expanded version of the document, Losar Gift for Rangzen Activists, that I posted on Feb 25, 2009. This version...