Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company...
Get projects done on time, on budget, and with maximum efficiency - fully updated UK edition!
In today's time-pressured and cost-conscious global business environment, reliable project management and competent delivery are more important than ever....