Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His...
‘A rare and fascinating insight into Hitler’s inner circle.’
– Roger Moorhouse, author of Killing Hitler
‘The last unpublished work by a Nazi of any significance.’
– The Sunday Telegraph
As secretary to the Führer...