The meaning that any event has depends upon the «frame» in which we perceive it. When we change the frame, we change the meaning. Having two wild horses is a good thing until it is seen in the context of the son's broken leg. The broken leg seems...
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His...
Who should read it?
Anyone interested in the connection between psychology, advertisement and society
Anyone who feels overwhelmed by the sheer amount of choice he or she has
Anyone who feels compelled to buy the newest toys...
From the author of the provocative hit memoir Loose Girl, this is an eye-opening look at the dangerous, secretive world of today’s adolescent girls who use casual sex as a means to prove their worth-to boys, to friends, and to themselves. Cohen...
Asexuality can be defined as an enduring lack of sexual attraction. Thus, asexual individuals do not find (and perhaps never have) others sexually appealing. Some consider “asexuality” as a fourth category of sexual orientation, distinct from...
What is a trance state? How do you access a previous trance state? What is pattern interruption? Stacked realities? Generative change? Reframing? And how in the world do you use all this stuff to do anything productive? Better yet, how do you...