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National Brand of Ukraine
Маркетинг и реклама

National Brand of Ukraine

Автор: Mazaraki Anatolii , Melnychenko Svitlana
Язык: английский
Год: 2018
Статус: Закончена
полная версия

The monograph is devoted to theoretical, methodological and practical issues of Ukraine’s nation brand formation in the context of global competition. The public administration mechanisms in building the relations of the authorities with the...
15 Questions About Online Advertising
Бизнес, Маркетинг и реклама

15 Questions About Online Advertising

Автор: Moruzzi Massimo
Серия: 15 Questions #1
Язык: английский
Год: 2015
Статус: Закончена
полная версия

#NOT a real book (Just a screed) The real question of course is: Does online advertising work? Unfortunately, it's impossible to give a simple answer to this apparently straightforward question. For starters, this is not a single question,...