The authors of this text show how we can understand different markets and customer needs in a wide range of cultural contexts. They also show that culture is the dominant factor that pervades all relationships and...
WHAT IS THIS BOOK ABOUT.What are books by Sigmund Freud, Eric Berne, Frederick Perls, Carl Jung, etc., about?These books are about us, people. About what we have inside of us and about what we should do to stop suffering and become happy and...
The author of this book about the future, Bill Gates, is the Harvard dropout who founded Microsoft based on his vision of a personal computer on every desk and in every home. Focusing on the so-called “information superhighway”, Gates describes...